温布尔登网球锦标赛正在调整传统策略以开拓印度市场。[1]该赛事与印度冰淇淋品牌合作，融入宝莱坞音乐元素，并邀请板球明星和印度网红参与推广。[1]这些本地化举措在2024年取得明显成效——男单决赛吸引270万人直播观看，其中印度观众平均数达85.3万人，同比增长18%。[1]
温布尔登组织方已将印度确定为未来重点市场。[1]All England Lawn Tennis Club首席执行官Sally Bolton表示，印度与美国一起成为大满贯赛事的"主要关注"市场。[1]这一策略的背景在于印度体育产业的快速增长——该行业预计在2030年前的年复合增长率将达到12-14%，接近全球平均增速的两倍。[1]拥有独家流媒体转播权的JioStar平台的支持也推动了这一扩展计划的实施。[1]
Wimbledon is reshaping its traditional approach to capture the rapidly growing Indian sports audience. The tournament has partnered with Indian ice cream brands, integrated Bollywood music into its broadcasts, and invited cricket stars and local influencers to engage viewers in the country [1]. These localization efforts have proven successful, with the men's singles final attracting 2.7 million live viewers in India despite airing after midnight local time, and the tournament achieving an average audience of 853,000 viewers across the country—an 18 percent increase year-over-year [1].
India has emerged as Wimbledon's largest international audience base, prompting the All England Lawn Tennis Club to designate 2026 as a priority year for the market [1]. Sally Bolton, Chief Executive of the All England Lawn Tennis Club, characterized India and the United States as the "primary focus" markets for Grand Slam tournaments [1]. The expansion strategy aligns with India's booming sports sector, which is projected to grow at a compound annual rate of 12 to 14 percent through 2030—roughly double the global average [1]. JioStar holds the exclusive streaming rights in India and has been instrumental in distributing Wimbledon content to the Indian market [1].