FIFA主席詹尼·因蒂诺为一项私募融资计划设定了9月19日的截止日期，要求211个成员协会同意接受由Joshua Kushner旗下Thrive Capital担保的2000万美元一次性付款[1]。该计划涉及创建一个规模200亿美元的FIFA子公司，其中私人投资者将持有20%的股份，用于运营世界杯等赛事[1]。摩根大通负责该融资流程[1]。
因蒂诺表示，"这是我作为FIFA主席向各位成员提出改革性机遇的职责和责任"[1]。然而该提议遭到欧足联及其他地区足球机构的强烈反对[1]。英国首相Andy Burnham就此回应称，"足球不属于投资者。一旦你出售了世界杯的一部分，你就背叛了足球。足球属于球迷"[1]。根据方案条款，若成员协会拒绝该计划，将获得之前承诺的1000万美元，分四年内支付[1]。
FIFA President Gianni Infantino has imposed a September 19, 2024 deadline for the organization's 211 member associations to approve a controversial privatization scheme backed by Thrive Capital, the investment firm of Joshua Kushner [1]. Under the proposal, each member would receive a one-time payment of $20 million guaranteed by Thrive Capital, contingent on their acceptance of a plan to create a $20 billion FIFA subsidiary in which private investors would hold a 20 percent stake [1]. Infantino framed the initiative as a reform opportunity, stating: "This is my responsibility and duty as FIFA president to present this transformational opportunity to our members" [1].
The investment structure would involve JPMorgan overseeing the financing process, with the newly created subsidiary responsible for operating the FIFA World Cup and other competitions [1]. Those member associations rejecting the proposal would forfeit the $20 million payment but would still receive $10 million previously pledged over a four-year period [1]. The plan has provoked strong opposition from UEFA and other regional football bodies worldwide. British Prime Minister Andy Burnham responded sharply to the proposal, stating: "Football does not belong to investors. Once you've sold off part of the World Cup, you've betrayed football. Football belongs to the fans" [1].