格雷格斯销售额增长7.2% 冰抹茶拿铁和鸡肉卷成夏日热销品

英国最大快餐连锁店格雷格斯（Greggs）公布的上半年财务数据显示，公司销售势头强劲。1总销售额达11亿英镑，较上年同期增长7.2%，税前利润增至7600万英镑，增幅近20%。1门店网络持续扩张，上半年净增34家门店至2773家，现有门店销售增长2.1%。1

公司销售增长得益于新产品的推出和消费者偏好的转变。1新推出的冰抹茶拿铁、鸡肉卷和沙拉等产品在夏季热浪中表现良好，帮助格雷格斯吸引了更多年轻消费者和健康意识人群。1首席执行官罗瑞新·柯里（Roisin Currie）表示公司"继续超越市场表现"。1

Britain's largest fast-food chain Greggs reported robust first-half performance, with total sales reaching £1.1 billion, representing a 7.2% year-on-year increase 1. The company's pre-tax profit climbed nearly 20% to £76 million during the same period 1. Net expansion added 34 new stores, bringing the total estate to 2,773 locations, while existing outlets achieved 2.1% sales growth 1.

The retailer's expansion strategy and product innovation contributed substantially to the results. Newly introduced offerings including iced matcha lattes, chicken rolls, and salads performed particularly well during the summer heatwave, attracting younger consumers and those prioritising healthier options 1. CEO Roisin Currie stated that the company continues to "outperform the market" 1. However, analysts have flagged the delicate balance Greggs must maintain; Julie Palmer noted the chain faces the challenge of walking "a tightrope" between pricing strategies and cost management 1.