大疆Pocket系列开创的口袋云台赛道已发展成百亿级市场，正在吸引产业链各方竞相入局。1大疆Pocket 3已售出一千万台，营收突破两百多亿元。1在这一成功基础上，大疆推出了Pocket 4，标准套装定价2999元，全能套装3799元。1
手机厂商成为新的竞争者。1小米瞄准千元档市场，而vivo和OPPO大概率将产品定位在1500到2500元的中端价位。1vivo已于2025年底内部立项一款代号为vivo Pocket的Vlog相机，敲定Q4量产。1OPPO的口袋云台产品代号扶摇，同样计划在Q4发布。1荣耀推出的代号为Robot Phone的云台手机则预计在Q3落地。1这些手机厂商利用自研芯片、大底传感器等溢出的影像能力推出竞品，并通过低价策略抢占中低端市场，同时试图打通拍摄、剪辑、分发的完整生态链条来锁定用户。1
随着更多参与者的涌入，口袋云台市场规模有望从百亿级扩张至数百亿级。1
DJI's Pocket series has established a booming market segment that has now attracted major Chinese smartphone manufacturers into direct competition. The pocket gimbal category, which DJI pioneered, has evolved into a market valued at over 10 billion yuan and is projected to expand to several hundred billion yuan.1
DJI's dominance in this space stems from remarkable commercial success. The Pocket 3 has sold approximately 10 million units and generated over 2 billion yuan in revenue.1 The company's latest offering, the Pocket 4, is priced at 2,999 yuan for the standard kit and 3,799 yuan for the full package.1 However, this pricing has opened the door for competitors leveraging smartphone-derived imaging technologies. Xiaomi is targeting the sub-1,000 yuan segment, while vivo and OPPO are positioning themselves in the 1,500 to 2,500 yuan price range.1
The smartphone makers are moving rapidly into production. Vivo launched an internal project in late 2025 codenamed vivo Pocket and has committed to mass production by the fourth quarter.1 OPPO's competing pocket gimbal, codenamed Fuyang, is also scheduled for fourth-quarter launch.1 Honor is pursuing an even more aggressive timeline with its Robot Phone gimbal device, targeting third-quarter market entry.1 These manufacturers are leveraging their self-developed chips and large-format sensors—technologies originally developed for smartphone imaging—to create competitive alternatives. Beyond hardware, they are attempting to establish integrated ecosystems spanning shooting, editing, and content distribution to lock in users.1
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