大疆Pocket系列开创的口袋云台赛道已发展成百亿级市场，正在吸引产业链各方竞相入局。[1]大疆Pocket 3已售出一千万台，营收突破两百多亿元。[1]在这一成功基础上，大疆推出了Pocket 4，标准套装定价2999元，全能套装3799元。[1]
手机厂商成为新的竞争者。[1]小米瞄准千元档市场，而vivo和OPPO大概率将产品定位在1500到2500元的中端价位。[1]vivo已于2025年底内部立项一款代号为vivo Pocket的Vlog相机，敲定Q4量产。[1]OPPO的口袋云台产品代号扶摇，同样计划在Q4发布。[1]荣耀推出的代号为Robot Phone的云台手机则预计在Q3落地。[1]这些手机厂商利用自研芯片、大底传感器等溢出的影像能力推出竞品，并通过低价策略抢占中低端市场，同时试图打通拍摄、剪辑、分发的完整生态链条来锁定用户。[1]
随着更多参与者的涌入，口袋云台市场规模有望从百亿级扩张至数百亿级。[1]
DJI's Pocket series has established a booming market segment that has now attracted major Chinese smartphone manufacturers into direct competition. The pocket gimbal category, which DJI pioneered, has evolved into a market valued at over 10 billion yuan and is projected to expand to several hundred billion yuan.[1]
DJI's dominance in this space stems from remarkable commercial success. The Pocket 3 has sold approximately 10 million units and generated over 2 billion yuan in revenue.[1] The company's latest offering, the Pocket 4, is priced at 2,999 yuan for the standard kit and 3,799 yuan for the full package.[1] However, this pricing has opened the door for competitors leveraging smartphone-derived imaging technologies. Xiaomi is targeting the sub-1,000 yuan segment, while vivo and OPPO are positioning themselves in the 1,500 to 2,500 yuan price range.[1]
The smartphone makers are moving rapidly into production. Vivo launched an internal project in late 2025 codenamed vivo Pocket and has committed to mass production by the fourth quarter.[1] OPPO's competing pocket gimbal, codenamed Fuyang, is also scheduled for fourth-quarter launch.[1] Honor is pursuing an even more aggressive timeline with its Robot Phone gimbal device, targeting third-quarter market entry.[1] These manufacturers are leveraging their self-developed chips and large-format sensors—technologies originally developed for smartphone imaging—to create competitive alternatives. Beyond hardware, they are attempting to establish integrated ecosystems spanning shooting, editing, and content distribution to lock in users.[1]
