深圳宝安松岗琥珀文化产业园迎来十周年之际，这一占地6万平方米的产业园正在经历从传统珠宝交易向多元生态的蜕变[1]。过去十年，园区已从单纯的珠宝交易发展成包含原石流通、设计雕刻、检测鉴定、电商直播等多业态的完整产业生态[1]。
面对消费习惯和销售渠道的变化，产业正在加快转型步伐。园区与金融机构签署战略合作框架协议[1]，同时通过博物馆、研学和文化体验等新形式拓展消费空间[1]。园区新增了拥有数百万粉丝的新媒体达人获得荣誉表彰[1]，博物馆获授《少年看中国》栏目校外实践拍摄营地资质[1]。此外，园区正在布局绿松石源头产业链交易区[1]，进一步完善产业链条。这些举措体现了传统珠宝产业从线下专业市场向线上线下融合转变的探索，以期在新消费时代焕发新的生命力。
The Songgang Amber Cultural Industry Park in Baoan District, Shenzhen, marked its tenth anniversary by unveiling an ambitious transformation of the traditional jewelry sector.[1] Spanning 60,000 square meters, the park has evolved from a basic trading hub into a comprehensive ecosystem encompassing raw amber circulation, design and carving, testing and appraisal, and e-commerce livestreaming operations.[1]
Adapting to shifting consumer behaviors and sales channels, the industry is transitioning from traditional offline specialty markets toward an integrated online-offline model.[1] The park has strengthened this pivot through strategic partnerships, including a framework agreement with financial institutions, while simultaneously expanding consumer engagement through cultural experiences, museum exhibitions, and educational programs.[1] Recent recognition includes honoring social media influencers with millions of followers and designating the park's museum as an off-campus practice shooting site for the "Youth Looking at China" program.[1] Additionally, the park is developing a sourcing supply chain trading zone for turquoise, further diversifying its product offerings and positioning the amber industry for sustainable growth in the new consumer era.[1]
