浙江2025年常住人口净流入38.9万人，过去五年累计净增233万人，在全国净流入人口排名中居首位[1]。尽管面临自然增长为负的局面——2025年全年出生35.8万人，死亡43.7万人，自然减少7.9万人[1]——浙江仍通过产业机会、完善的营商环境和"能帮就帮"的服务文化，有效吸引并留住人才。
浙江营商环境的竞争力已成为人口流入的重要支撑。市场环境、法治环境、创新环境、政务环境四大指标均居全国首位，其中政务环境连续四次蝉联全国第一[1]。这样的制度优势直接转化为企业活力：浙江规模以上工业企业数量全国第三，每万常住人口拥有企业351.2家，比全国平均高47.3%；每平方公里建设用地有企业1602.7家，比全国平均高122.2%[1]。截至2025年底，浙江省民营企业在册总量达376.89万户，每千人拥有民营企业56.5户[1]。
浙江将"帮一把"的理念制度化、场景化延伸到各领域，创造更多就业机会。温州定向招工式"共富工坊"已建成373个，吸纳就业近2万人；义乌跨境电商主体超过30万户[1]。这些举措与经济发展相辅相成，拉动了居民收入增长：2025年人均可支配收入突破7万元，"十四五"期间城乡居民收入倍差从1.96缩小至1.81左右[1]。
Zhejiang Province attracted a net inflow of 389,000 permanent residents in 2025, continuing a five-year trend that has added 2.33 million people cumulatively to the region [1]. Despite natural population decline—with 358,000 births against 437,000 deaths, resulting in a net natural decrease of 79,000—the province remains a magnet for migration [1]. Over the past five years, Zhejiang has achieved the highest net population inflow rate nationwide [1].
The province's appeal extends beyond industrial opportunity to encompass institutional and cultural factors. Zhejiang's administrative environment has secured the top national ranking for four consecutive years [1], while its market, legal, and innovation environments also rank first across the country [1]. This comprehensive institutional strength, coupled with a service culture embodied by the principle of "helping whenever possible," has become systematized across multiple sectors. The density of enterprise activity underscores this entrepreneurial ecosystem: the province hosts 351.2 enterprises per 10,000 residents—47.3 percent above the national average—and 1,602.7 enterprises per square kilometer of construction land, exceeding the national average by 122.2 percent [1]. As of end-2025, Zhejiang's registered private enterprises totaled 3.7689 million, translating to 56.5 private enterprises per 1,000 residents [1].
Employment initiatives have embedded this supportive ethos into direct welfare provision. Wenzhou's targeted recruitment program through "common prosperity workshops" has established 373 facilities, creating nearly 20,000 jobs [1]. Meanwhile, Yiwu's cross-border e-commerce sector encompasses more than 300,000 business entities [1]. At the household level, per capita disposable income surpassed 70,000 yuan in 2025 [1], while the urban-rural income disparity narrowed from 1.96 to approximately 1.81 during the 14th Five-Year Plan period [1].