浙江2025年常住人口净流入38.9万人，过去五年累计净增233万人，在全国净流入人口排名中居首位1。尽管面临自然增长为负的局面——2025年全年出生35.8万人，死亡43.7万人，自然减少7.9万人1——浙江仍通过产业机会、完善的营商环境和"能帮就帮"的服务文化，有效吸引并留住人才。
浙江营商环境的竞争力已成为人口流入的重要支撑。市场环境、法治环境、创新环境、政务环境四大指标均居全国首位，其中政务环境连续四次蝉联全国第一1。这样的制度优势直接转化为企业活力：浙江规模以上工业企业数量全国第三，每万常住人口拥有企业351.2家，比全国平均高47.3%；每平方公里建设用地有企业1602.7家，比全国平均高122.2%1。截至2025年底，浙江省民营企业在册总量达376.89万户，每千人拥有民营企业56.5户1。
浙江将"帮一把"的理念制度化、场景化延伸到各领域，创造更多就业机会。温州定向招工式"共富工坊"已建成373个，吸纳就业近2万人；义乌跨境电商主体超过30万户1。这些举措与经济发展相辅相成，拉动了居民收入增长：2025年人均可支配收入突破7万元，"十四五"期间城乡居民收入倍差从1.96缩小至1.81左右1。
Zhejiang Province attracted a net inflow of 389,000 permanent residents in 2025, continuing a five-year trend that has added 2.33 million people cumulatively to the region 1. Despite natural population decline—with 358,000 births against 437,000 deaths, resulting in a net natural decrease of 79,000—the province remains a magnet for migration 1. Over the past five years, Zhejiang has achieved the highest net population inflow rate nationwide 1.
The province's appeal extends beyond industrial opportunity to encompass institutional and cultural factors. Zhejiang's administrative environment has secured the top national ranking for four consecutive years 1, while its market, legal, and innovation environments also rank first across the country 1. This comprehensive institutional strength, coupled with a service culture embodied by the principle of "helping whenever possible," has become systematized across multiple sectors. The density of enterprise activity underscores this entrepreneurial ecosystem: the province hosts 351.2 enterprises per 10,000 residents—47.3 percent above the national average—and 1,602.7 enterprises per square kilometer of construction land, exceeding the national average by 122.2 percent 1. As of end-2025, Zhejiang's registered private enterprises totaled 3.7689 million, translating to 56.5 private enterprises per 1,000 residents 1.
Employment initiatives have embedded this supportive ethos into direct welfare provision. Wenzhou's targeted recruitment program through "common prosperity workshops" has established 373 facilities, creating nearly 20,000 jobs 1. Meanwhile, Yiwu's cross-border e-commerce sector encompasses more than 300,000 business entities 1. At the household level, per capita disposable income surpassed 70,000 yuan in 2025 1, while the urban-rural income disparity narrowed from 1.96 to approximately 1.81 during the 14th Five-Year Plan period 1.
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