FIFA主席詹尼·因蒂诺公布了一项计划，拟通过创建名为FIFA Forward Enterprise的商业子公司来运营世界杯等重大赛事 1。该子公司初始估值达200亿美元，计划融资最多42亿美元，并向包括Joshua Kushner旗下的Thrive Eternal在内的私人投资者开放少数非控制性股份 1。JP Morgan将担任该交易的顾问 1。
根据该方案，FIFA的211个成员联合会将各获得一次性最多2000万美元的资本收益 1。因蒂诺还承诺在2027-30周期内向每个成员提供2000万美元——相比之前承诺的800万美元有所增加——随后的周期分别提高至2200万和2400万美元 1。这一计划的实施需要获得全部211个成员的批准，但目前尚未公布具体的辩论和决议时间表 1。
该提议引发了欧洲足球界的强烈反对。欧足联(UEFA)发表声明表示，"足球的灵魂和治理权不是交易资产" 1，并警告此举违反了足球治理的基本原则。值得注意的是，因蒂诺在2018年曾推动过与日本软银的250亿美元交易，但同样遭到UEFA的强烈反对而最终失败 1。本届世界杯为FIFA创造了约120亿美元的创纪录收入 1。
FIFA President Gianni Infantino has announced plans to establish FIFA Forward Enterprise, a commercial subsidiary valued at approximately $20 billion designed to operate major tournaments including the World Cup.1 The initiative seeks to raise up to $4.2 billion by offering minority, non-controlling stakes to long-term private investors, with prospective backers including Thrive Eternal, the investment vehicle led by Joshua Kushner.1 JP Morgan is serving as an advisor on the transaction.1
Under the proposal, all 211 FIFA member associations would receive one-time capital payments of up to $20 million each.1 Infantino has committed to providing member federations $20 million during the 2027–2030 cycle—an increase from the previously pledged $8 million—with subsequent periods delivering $22 million and $24 million respectively.1 The plan builds on record revenues, with the most recent World Cup generating approximately $12 billion in income for FIFA.1
The proposal has encountered significant resistance. UEFA issued a statement declaring that "the soul and governance of football are not trading assets," expressing strong opposition to the commercialization framework.1 The initiative marks a renewed push by Infantino toward privatization; he previously championed a $25 billion transaction with Japan's SoftBank in 2018, which failed following intense UEFA backlash.1 The plan requires approval from all 211 member associations, though no timeline for debate or voting has been established.1
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