国际足联(FIFA)主席詹尼·因蒂诺宣布计划创建一家名为FIFA Forward Enterprise(FFE)的商业子公司,并向私人投资者出售股权进行融资。23根据该计划,FFE的初始估值为20亿美元,23FIFA计划今年募集最多4.2亿美元。23意向投资者包括约书亚·库什纳旗下的Thrive Eternal基金,2以及J.P. Morgan投资银行和Greg Maffei等商业顾问参与其中。3该计划需获得FIFA的211个成员协会批准才能推进,2每个成员协会可从中获得最多2000万美元的资本。2因蒂诺表示:"这是关于全球足球民主化。"2
欧洲足球协会(UEFA)对这一提议作出强烈抨击。1234UEFA在声明中表示,这跨越了足球管理机构不应越过的界线,13并强调"世界杯不是FIFA的资产"。12UEFA表示正考虑采取法律措施,欧洲国家的世界杯抵制也在讨论范围内。4
FIFA has unveiled a plan to create a commercial subsidiary called FIFA Forward Enterprise (FFE) to attract private investment in its competitions, including the World Cup, drawing sharp condemnation from European football authorities.23 The proposed entity carries an initial valuation of $20 billion, with plans to raise up to $4.2 billion through the sale of minority stakes to investors.23 Among the prospective backers is the Thrive Eternal fund controlled by Joshua Kushner, with J.P. Morgan serving as a financial adviser.23
FIFA President Gianni Infantino has framed the initiative as part of efforts to expand the football development fund beyond $10 billion and democratize the sport globally.12 The scheme requires approval from FIFA's 211 member associations, each of which could receive between $20 million and $24 million in one-time capital payouts.24 The revenues generated are intended to be reinvested in worldwide football development.3
UEFA has responded with unequivocal rejection, asserting that the World Cup is not FIFA's property to sell.123 "This crosses a line that football's governing institutions should never cross," the European body stated.123 UEFA has indicated it is considering legal action, with a European World Cup boycott cited as a potential option for discussion.4 The organization emphasized that "the soul and governance of football are not tradeable assets, particularly in a situation with zero transparency," and stressed that "no one owns football."4
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