一股新的社交媒体风潮正在兴起——年轻女性网红通过分享独居和缺乏社交生活的内容获得广泛关注。1 网红Paulina Cee发布的一条标题为"POV: You live alone in NYC and have no friends so this is how you spend your Friday night"的视频已获得超过1100万次观看，她在Instagram上拥有超过32万粉丝。1
这一趋势反映出年轻人中存在的广泛孤独感。根据2025年世界卫生组织的研究，17%-21%的13-29岁受访者感到孤独，其中青少年的比例最高，世卫组织估计约四分之一的年轻人受到社交孤立的影响。1 Nivea在13个国家进行的研究也显示，24%的16-24岁年轻人感到社交孤立，而全年龄段的这一比例为19%。1
心理学专家对这一现象持有复杂看法。这类内容既可能有助于去污名化独处，但也存在让年轻人过度正常化长期社交孤立的风险。1 研究表明社交隔离会增加心脏病、心理疾病和过早死亡的风险。1 心理治疗师Phil Lane在Instagram上直言"孤独网红，停止尝试把孤独变成审美，这不会成功"，不过这条帖文仅获得约900次观看。1
A growing trend has emerged on social media platforms, where young women are gaining substantial viewership by posting content about their solitary lifestyles and lack of friendships.1 Paulina Cee, who has over 320,000 Instagram followers, posted a video titled "POV: You live alone in NYC and have no friends so this is how you spend your Friday night," which accumulated over 11 million views.1
While psychologists note that such content can help destigmatize solitude, experts warn of potential downsides.1 The trend risks normalizing prolonged social isolation among young people at a time when research indicates that social withdrawal increases risks of heart disease, mental illness, and premature death.1 According to a 2025 World Health Organization study, between 17 and 21 percent of respondents aged 13 to 29 reported experiencing loneliness, with the highest rates appearing among teenagers.1 Additionally, the WHO estimates that approximately one-quarter of young people are affected by social isolation.1 A Nivea-commissioned study across 13 countries found that 24 percent of people aged 16 to 24 felt socially isolated, compared to 19 percent across all age groups.1
Pushback against the trend has been limited in reach. Psychotherapist Phil Lane responded on Instagram by stating, "Loneliness influencers, stop trying to make loneliness aesthetic, it's not going to work," though his post garnered only approximately 900 views.1
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