网络文学平台正面临一场由AI生成内容引发的诚信危机。[1]随着DeepSeek等国产大模型的崛起，AI生成百万字作品的成本从五千到一万元急剧下降至一千元。[1]大量未标注来源的AI生成作品混入平台，与传统手工创作竞争，导致读者被欺骗，传统作者的生存空间受到威胁。[1]其中，《型月世界的幻灵术士》等多部作品被曝全文或部分内容为AI生成且未进行标注。[1]
为应对这一乱象，各大平台已采取行动。[1]起点全面禁止AI文，番茄小说今年六月处理了近十五万本AI生成文和低质文。[1]然而，业界对现状仍有深刻不满。[1]从业者指出，AI文凭借每日数万字的更新速度抢占榜单，与手工创作文混在同一流量池竞争，造成市场失序。[1]网文作者普遍反对这种现象，业内人士表示："正常作者几乎清一色反AI，只有极少数AI写作、卖课、卖软件的喊得大声。"[1]
行业亟需建立规范机制。[1]有声音呼吁平台建立专门的AI分区、明确标识创作来源，以保护读者的知情权和维护整个行业的信任基础。[1]
The rapid advancement and cost reduction of generative AI models have triggered a widespread trust crisis in China's online novel industry. The expense of producing AI-generated content spanning one million characters has plummeted from five thousand to ten thousand yuan to approximately one thousand yuan, enabling mass production of unmarked AI works that compete directly with human-authored stories on major platforms.[1]
Numerous titles have been exposed for containing partially or entirely AI-generated content without proper disclosure. Works such as "The Illusionist in the Lunar World" exemplify this growing problem, where readers discover they have been consuming machine-generated narratives under false pretenses.[1] The situation has become severe enough that leading platforms have taken action: Qidian has implemented a comprehensive ban on AI-generated fiction, while Tomato Novel processed approximately one hundred fifty thousand AI-generated and low-quality works in June alone.[1]
The core tension stems from AI's operational advantage over traditional authors. By publishing several tens of thousands of words daily, AI-generated novels dominate ranking lists and occupy the same content pool and traffic allocation as manually written works, fundamentally altering competitive dynamics.[1] Industry insiders have voiced strong resistance to this trend. A writer identified as "Xiao A" stated that "virtually all legitimate authors overwhelmingly oppose AI writing, with only a tiny minority of AI tool developers, course sellers, and software vendors voicing strong support."[1]
Calls for systemic reform have emerged across the industry, with stakeholders advocating for dedicated AI content sections on platforms, clear labeling of content origins, and stronger disclosure requirements to protect reader rights and preserve industry credibility.[1]
