路虎旗下多款车型近期面临停产清库，价格大幅下滑。揽胜极光L的清库报价为16.98万元，相比原指导价46万元下跌超过六成[1]。路虎发现运动版也统一降价至16.98万元[1]，其中揽胜极光L已于2026年3月停产[1]。
这一现象背后反映的是中国汽车市场定价格局的深刻变化。2026年6月，新能源乘用车零售渗透率已达62.8%，较2025年同期提升9.5个百分点[1]。与此同时，燃油乘用车零售下滑39%，常规燃油车份额仅为37.2%[1]。在自主品牌与豪华品牌的竞争中，差距尤为明显——自主品牌新能源渗透率达73.5%，而豪华车仅为33.9%，主流合资品牌更低至6.2%[1]。随着自主品牌电动化产品成为新的价格锚，二线豪华燃油品牌已失去了原有的定价主导权。
Land Rover has drastically reduced prices on its Range Rover Evoque L and Discovery Sport models as part of a clearance sale following production halts, with prices plummeting from approximately 460,000 yuan to 169,800 yuan—a decline exceeding 60 percent.[1] The Range Rover Evoque L ceased production in March 2026, while the Discovery Sport now carries a uniform asking price of 169,800 yuan.[1]
This sharp markdown reflects a fundamental shift in China's automotive market dynamics. As of June 2026, new energy vehicles achieved a 62.8 percent retail market penetration, up 9.5 percentage points compared to the same period in 2025, with conventionally-fueled vehicles declining 39 percent in the same month and accounting for just 37.2 percent of the market.[1] Among independent Chinese brands, new energy vehicle penetration reached 73.5 percent in March 2026, far exceeding the 33.9 percent figure for luxury brands and the mere 6.2 percent share among mainstream joint-venture manufacturers.[1] The pricing power that once belonged to second-tier luxury fuel-based brands has migrated to domestically-produced electric vehicles, which now serve as the market's primary price anchor.[1] In the first half of 2026, new energy vehicle retail sales totaled 4.704 million units, down 14.0 percent year-over-year, though wholesale volumes reached 6.788 million units, representing a 5.1 percent increase.[1]