中国车企比亚迪推出新款电动轻型车Racco，正式进军日本K-Car市场。该车入门版税前售价为195万日圆（约38.6万元新台币），低于日本畅销同级车日产Sakura[1]。虽然税前价格更具竞争力，但由于政府补贴幅度较小，实际购买价格仍然高于日产同级车型[1]。
比亚迪为Racco在日本市场设定了销售目标，公司目标在今年底前获得1万辆订单[1]。根据分析人士的看法，比亚迪推出这款车型的主要目的是提高品牌知名度，而非追求利润最大化[1]。
比亚迪早在2023年就已进入日本市场，截至2025年底已累计销售7400余辆车[1]。K-Car是日本特有的轻型车类别，规格要求车长不超过3.4米、车宽不超过1.48米、车高不超过2米、排气量不超过660cc、马力不超过64匹[1]。这一细分市场在日本具有重要地位，K-Car年销量占日本汽车总销量的三分之一[1]。
Chinese automaker BYD has entered Japan's competitive kei car segment with its new Racco model, positioning an entry-level variant at 1.95 million yen (approximately 386,000 Taiwan dollars) before taxes.[1] This pre-tax pricing undercuts the popular Nissan Sakura in the same category, though actual purchase prices remain higher once government subsidies are factored in due to BYD's access to fewer incentive programs.[1]
BYD established its presence in the Japanese market in 2023 and has accumulated over 7,400 vehicle sales through the end of 2025.[1] The company aims to secure 10,000 Racco orders by year-end, with analyst Hiroki Ihara from Tachibana Securities noting that the primary objective is to boost brand recognition rather than pursue immediate profitability.[1] The K-car segment, defined by specifications including maximum dimensions of 3.4 meters in length, 1.48 meters in width, and 2 meters in height, as well as engine displacement not exceeding 660cc and horsepower capped at 64, accounts for approximately one-third of Japan's total automobile sales.[1]