苹果公司新任首席执行官约翰·特纳斯（John Ternus）于9月初正式接任该职务 1。近日，他在接受《连线》杂志采访时，正面回应了外界关于苹果在人工智能领域步伐缓慢的质疑 1。特纳斯明确阐述了公司的技术哲学：“我们不想为了做AI而做AI（We don’t want to ship AI for AI’s sake）” 1。他认为，正确的开发思路并非单纯堆砌技术标签，而是致力于将AI无缝融入产品之中，让用户无需感知背后是AI还是传统软件即可享受优质体验 1。在特纳斯看来，关键在于是否构建了用户真正喜爱的产品，而非为了展示技术而存在 1。
针对当前业界讨论的AI代理可能颠覆传统应用生态、导致应用程序不再必要的观点，特纳斯也做出了回应 1。他强调，产品的创造本质上仍是一个“深刻的人性化和个性化事物”，并未因AI技术的介入而改变这一核心属性 1。
Apple’s new Chief Executive Officer, John Ternus, who officially assumed the role in early September, has addressed external skepticism regarding the company's position in artificial intelligence. 1 In an interview with WIRED magazine, Ternus emphasized that Apple does not intend to integrate AI technology merely for its own existence. 1 He stated clearly, “We don’t want to ship AI for AI’s sake,” highlighting a philosophy focused on seamless user experience rather than overt technological display. 1
Ternus argued that the correct approach is to ensure users do not need to consider whether the underlying technology is AI or traditional software. 1 Instead, the priority should be building products that customers genuinely enjoy using. 1 When asked about the potential for AI agents to render traditional applications unnecessary, the CEO responded by describing product creation as a “profoundly human and personalized thing.” 1
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