日本企业三丽鸥因与涉争议日剧联名而遭中国官媒批评，随后在微博道歉并终止合作 1。三丽鸥上半年在中国收入达人民币7.81亿元，年增逾4成，但其仅在微博致歉、未同步海外平台的做法，被网友批评为“糊弄中国人” 1。这两起事件反映了跨国企业与公众人物面对中国舆论压力时应对策略的变化及市场影响力的博弈 1。
此前，法国球星姆巴佩因言论争议在中国市场遭遇抵制，于27日晚在个人X账号以中英法三种语言发表道歉声明 1。皇家马德里俱乐部公告为姆巴佩言论致歉，外交部发言人回应称重视当事人道歉 1。西班牙媒体测算西甲联盟在中国市场的电视转播业务价值到2030年将逾4亿欧元 1。体育分析师Mark Dreyer指出过去低调处理策略不再可行 1。
Sanrio, the Japanese company behind the Hello Kitty brand, issued an apology on Weibo and terminated a collaboration with a controversial Japanese drama after facing criticism from Chinese state media 1. The incident follows a similar episode involving French football star Kylian Mbappé, who released apologies in three languages on his personal X account after encountering backlash in the Chinese market 1. These events have sparked online commentary regarding the sincerity of corporate responses to public opinion pressure in China 1.
Netizens criticized Sanrio for posting its apology exclusively on Weibo without synchronizing it across overseas platforms, labeling the move as an attempt to merely placate Chinese audiences 1. This scrutiny occurs against a backdrop of significant financial stakes, as Sanrio reported revenue of 781 million RMB in China during the first half of the year, marking a growth rate of over 40% 1. Similarly, following Mbappé’s remarks, Real Madrid issued a statement apologizing for the player's comments, while the Chinese Foreign Ministry spokesperson noted that they valued the party’s apology 1. Industry analyst Mark Dreyer observed that the previous strategy of maintaining a low profile is no longer viable, with Spanish media estimating that La Liga’s television broadcasting value in China will exceed 400 million euros by 2030 1.
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