第九届中国国际进口博览会即将在上海开幕,本届展会吸引162个国家、地区和国际组织参与,4142家境外企业参展1。整体展览面积首次突破44万平方米,其中企业展面积亦首次超过37万平方米1。世界500强和行业龙头企业参展数量首次超过300家,九届进博会“全勤”的企业和机构近200家,首次参展的“新面孔”企业则超过2000家1。在展品方面,全球首发、亚洲首展及中国首秀的代表性展品数量超过480件,创下历年新高1。
部分跨国企业显著扩大了参展规模并带来了重磅新品。奥地利WFL车铣技术公司耗时36天将高端机床运抵现场进行“亚洲首秀”,瑞典宜家展示了中国首发家居解决方案与全球首发新品1。台湾乔山健康科技集团的参展面积扩展至约740平方米,德国阿迪达斯展台面积也从去年的300平方米扩大至500平方米1。此外,本届进博会还首次推出了主宾国和“出口中国”年度主题国专属“权益包”,并打造了“环球国民品牌”展示区1。
The ninth China International Import Expo (CIIE) is set to open with historic participation levels, marking a significant milestone for the country’s high-level opening-up strategy. The upcoming event will attract 162 countries, regions, and international organizations, along with 4,142 overseas enterprises 1. For the first time, the overall exhibition area will exceed 440,000 square meters, while the corporate exhibition space will surpass 370,000 square meters 1. This expansion underscores strong global confidence in the Chinese market as major multinational corporations deepen their presence at the fair 1.
A record number of industry leaders are expected to attend, with more than 300 Fortune Global 500 companies and sector-leading firms participating for the first time 1. Nearly 200 exhibitors have maintained “perfect attendance” across all nine editions of the CIIE, highlighting sustained engagement since the event’s inception 1. Additionally, over 2,000 new exhibitors are joining for the first time, bringing fresh perspectives and products to the Shanghai-based trade showcase 1.
The product lineup promises to be unprecedented, featuring more than 480 representative items launching globally, in Asia, or in China for the first time—a figure that sets a new annual record 1. Specific exhibits include an advanced machine tool from Austria’s WFL Millturn Technologies, which required 36 days for transport to make its Asian debut 1. Swedish furniture giant IKEA will present home furnishing solutions debuting in China alongside new global products, while Taiwan’s Johnson Health Tech Group has expanded its booth size to approximately 740 square meters 1. German sportswear brand Adidas is also scaling up, increasing its exhibition space from 300 square meters last year to 500 square meters 1.
Innovations in the expo’s structure include the introduction of exclusive “benefit packages” for chief guest countries and the annual theme country for exports to China 1. Furthermore, organizers have created a dedicated display zone for “Global National Brands,” aiming to provide a distinct platform for iconic international labels 1. These new features complement the physical growth of the event, reinforcing its role as a premier gateway for global trade into China.
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