机车品牌“张雪机车”创始人兼总设计师、重庆张雪机车工业有限公司负责人张雪近日发布视频公开表示，已将其母亲的微信账号拉黑 1。这一举动源于他对某内容机构利用其家庭成员拍摄视频以获取流量的强烈不满，张雪指责该机构正在把他母亲当作所谓的“流量入口”进行操控 1。
据张雪透露，在其旗下赛车于2026年3月夺得WSBK葡萄牙站中量级组别分站冠军后，其母亲开始接受相关采访并配合拍摄 1。尽管张雪曾两次警告母亲停止此类活动，且母亲口头承诺不再参与，但她随后仍多次违规继续配合机构拍视频 1。鉴于劝阻无效，张雪最终决定通过切断联系的方式来抵制这种将家人作为流量工具的行为 1。此外，就在本月25日，张雪还成功挑战了“改装摩托车在开阔水域行驶最远距离”的吉尼斯世界纪录 1。
Zhang Xue, the founder and chief designer of Chongqing-based Zhang Xue Motorcycle Industry Co., Ltd., has publicly revealed that he blocked his mother on WeChat 1. This action was taken in protest against a content agency that allegedly used his mother to film videos solely to generate online traffic, treating family members as mere "traffic entry points" 1.
According to Zhang, the conflict escalated after his motorcycle racing team secured a victory in the middleweight class at the World Superbike (WSBK) round in Portugal in March 2026 1. Although his mother initially agreed to refrain from media interactions following two explicit warnings from Zhang, she reportedly continued to participate in filming activities orchestrated by the agency despite these verbal promises 1. Frustrated by her repeated violations, Zhang stated that cutting off digital contact was necessary to resist the exploitation of his family 1. This dispute comes shortly after another significant milestone for the brand: on the 25th of this month, Zhang successfully broke the Guinness World Record for the farthest distance traveled by a modified motorcycle across open water 1.
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