四川成都“90后”非遗传承人马娇通过短视频记录青城马椅子的制作过程，意外走红并带来持续三年的订单。1 其中一条视频获得1.5亿播放量，由此产生的订单让工匠们用了整整三年时间完成。1 演员成龙也曾通过视频订购椅子。1
马娇是青城马椅子第四代传人，该手艺已传承130多年。1 2020年，青城马椅子被列入成都市非物质文化遗产代表性名录。1 为实现规模化生产，马娇于2014年在四川省成都市青城山芒城村成立马椅子竹编农民专业合作社。1 合作社成员每月可增收3000元左右。1 此外，工坊打造非遗研学基地推动文旅融合，开展研学体验、竹编培训等活动近200次，培养及体验人数达3000余人，有效带动当地村民增收就业。1
Ma Jiao, a post-90s inheritor of the intangible cultural heritage "Qingcheng Ma Chair" bamboo weaving craft in Sichuan Province, saw an unexpected surge in demand after a short video documenting the production process garnered 150 million views. 1 The resulting influx of orders kept the artisans busy fulfilling requests for three years, with actor Jackie Chan notably placing a chair order via video during this period. 1 This digital exposure not only revived interest in a tradition that has been passed down for over 130 years but also catalyzed significant economic and cultural developments in Mangcheng Village on Mount Qingcheng. 1
To capitalize on this momentum, Ma Jiao established the Ma Chair Bamboo Weaving Farmers' Specialized Cooperative in 2014, transitioning from individual craftsmanship to scaled production. 1 Her efforts contributed to the official recognition of Qingcheng Ma Chairs as part of the Chengdu Intangible Cultural Heritage Representative List in 2020. 1 The cooperative has since integrated cultural tourism by developing an education base that offers hands-on learning experiences and training sessions; nearly 200 such events have been held, attracting more than 3,000 participants. 1 These initiatives have provided local villagers with new employment opportunities, generating an average monthly income increase of approximately 3,000 yuan for cooperative members. 1
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