最新曝光的法庭文件显示，社交媒体巨头Meta内部曾讨论实施一项名为“低声策略”（whisper strategy）的计划，旨在破坏社会心理学家乔纳森·海特（Jonathan Haidt）的学术信誉 1。这些文件出现在一起由学区起诉Meta的法律案件中，揭示了该公司在面对海特推动的全球性严格监管措施时，试图通过间接手段削弱其公信力 1。2023年3月8日的会议记录详细描述了这一意图，其中提到时任Meta研究副总裁Curtiss Cobb的工作目标是如何促使学术界否认海特，并记录称：“无法收买他们，那我们该如何激怒他们……以便媒体认为他不可信。” 1
在具体的执行构想中，Meta研究人员计划煽动学术界反对海特并委托撰写批评文章，会议记录强调这不应被视为高调行动，而是一场“线下活动”（below-the-line campaign） 1。被指涉及此事的哥伦比亚大学教授Andrew Gelman本周在博客中回应称，“从未受雇于Facebook去抹黑乔纳森·海特”，并表示虽然过去接受过扎克伯格公司的无附带条件资助，但从未被要求调查社交媒体对青少年健康的影响 1。针对Meta的这些举措，乔纳森·海特表示并不感到惊讶，他指出：“当公司无法反驳证据时，它们就会攻击信使。” 1
Court documents from a legal case involving school districts suing Meta have revealed internal discussions about a covert plan to undermine the academic credibility of social psychologist Jonathan Haidt. 1 Meeting minutes dated March 8, 2023, show that Meta employees discussed deploying a "whisper strategy" intended to encourage the academic community to disavow Haidt and cause media outlets to view him as not credible. 1 The records quote Curtiss Cobb, then serving as Meta's Research Vice President, stating his goal was: "how do we get the academic community to disavow Haidt. Can’t co-opt them, so how do we enrage them … so the media finds him not credible." 1 The documents further characterized the approach with the statement: "Not thinking about this as a loud strategy. A below-the-line campaign." 1
The files indicate that Meta researchers attempted to incite opposition against Haidt within academia and commission critical articles to erode his standing. 1 These efforts targeted Haidt following the publication of his book The Anxious Generation in 2024, which has contributed to global movements for stricter social media regulation. 1 Andrew Gelman, a professor at Columbia University who was named in the discussions (referred to in some records as 'Gellman'), responded via blog this week to deny any involvement in a smear campaign. 1 Gelman stated he was "never hired by Facebook to do a hit job on Jonathan Haidt," adding that while he had previously received unconditional funding from Zuckerberg’s company, he was never asked to investigate the impact of social media on youth health. 1 Jonathan Haidt reacted to the disclosures by saying he was "not surprised," remarking, "When companies can’t dispute the evidence, they go after the messenger." 1
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