亚马逊为Alexa新增百余项购物功能，假日季前强化AI辅助体验

在即将迎来的假日购物季之前，亚马逊为其语音助手Alexa引入了超过100项与购物相关的新功能 1。此次更新重点聚焦于简化用户的订阅管理、清单创建以及配送指令修改流程 1。

通过新的代理型AI功能，用户现在可以直接向Alexa发出指令来调整定期配送的频率，例如将每月一次的配送改为每三个月一次，或者编辑特定的配送地址和指令 1。此外，Alexa还增强了对Prime或Audible等服务的账单查询支持，用户可通过语音助手直接处理相关的支付问题 1。这并非亚马逊今年首次升级Alexa的购物能力，此前早些时候已推出了购物助手和新产品通知功能 1。

数据显示，自年初以来，使用Alexa代理型功能（agentic features）的用户数量增长了8倍 1。在过去12个月中，共有超过4亿消费者利用Alexa进行购物活动 1。

Amazon has introduced more than 100 new shopping-related capabilities to its voice assistant, Alexa, ahead of the holiday season 1. These updates are designed to help users manage their subscriptions, create shopping lists, and update delivery instructions directly through voice commands 1. The enhancements allow customers to modify recurring delivery frequencies, such as changing a monthly shipment to every three months, as well as edit delivery addresses and specific instructions 1. Additionally, users can now query their subscription status for services like Prime or Audible and address billing issues via Alexa 1.

This expansion builds on earlier features launched this year, including a dedicated shopping assistant and notifications for new products 1. The timing coincides with a significant surge in engagement; since the beginning of this year, the number of users interacting with Alexa’s agentic AI features has increased eightfold 1. Furthermore, data indicates that over 400 million consumers have utilized Alexa for shopping activities within the past 12 months 1.