中国设计师品牌“山下有松”(Songmont)因名称带有日文汉字风格,近期被部分网友误指为日本品牌并引发抵制呼声。1该品牌发布声明澄清其为2013年创立的中国本土原创品牌,指出存在有组织地编造不实信息和恶意攻击的行为。1
根据事实包信息,该品牌创始人包括付崧与王捷。1品牌英文名含义由Song(松)加Mont(山)构成。1网友指控中使用了“崇洋媚外”、“披着羊皮的日本鬼子”等关键词。1背景信息显示,上海警方曾查获有组织散布负面言论的网军。1针对侵权内容,公司已进行存证,并将通过发函、平台投诉及法律诉讼等手段追究相关责任。1
Chinese designer brand Songmont, known in Chinese as "Shanxia Yousong," has announced plans to take legal action against online users who falsely identified the company as a Japanese brand. 1 The controversy arose when netizens misinterpreted the brand’s name, which features characters stylistically similar to Japanese text, leading to calls for boycotts and accusations of being "worshipful of foreign things" or disguised as a Japanese entity. 1
The brand was founded in 2013 by designers Fu Song and Wang Jie in mainland China. 1 The English name "Songmont" is derived from the founders' names, combining "Song" (from the character for pine tree) and "Mont" (mountain). 1 In a statement released on October 29, 2025, the company clarified its status as an original local brand and alleged that the attacks were part of an organized effort to spread misinformation. 1 To address these claims, Songmont has preserved evidence of the infringing content and intends to pursue accountability through official letters, platform complaints, and lawsuits. 1
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