日本角色形象公司三丽鸥（Sanrio）在遭到中国官方媒体及网民的强烈抵制后，宣布终止与日本间谍题材电视剧《Vivant》的周边商品合作关系，并就此公开道歉 1。该公司表示，经过评估，认定该剧包含“不符合三丽鸥核心价值观”的元素，因此决定切断相关合作 1。
此次争议的核心在于剧中描绘中国特工对日本情报人员实施酷刑的情节，这一内容被中方批评为歪曲历史并伤害民族感情 1。中国官媒《环球时报》周三点名批评三丽鸥，称其旗下广受欢迎的凯蒂猫角色“不应与日本右翼共舞” 1。此外，包括美乐蒂（My Melody）和大耳狗（Cinnamoroll）在内的Hello Kitty家族其他角色因推出以剧中人物为造型的联名 merchandise，也受到了批评 1。
事件发生的背景是中日外交关系因日本首相高市早苗去年11月涉台言论引发外交风波而降至多年来最低点，中国外交部发言人将此争议视为对国际社会和日本有识之士的警示 1。面对舆论压力，《Vivant》播出平台TBS社长Masamine Ryuho于周三回应称，该电视剧纯属虚构，无意“贬低任何特定国家” 1。
Sanrio has officially terminated its merchandise collaboration with the Japanese television drama "Vivant" following intense backlash from Chinese state media and social media users. 1 The company stated that it made this decision after determining that the show contained elements inconsistent with Sanrio’s core values, and it issued a public apology for its involvement in the partnership. 1
The controversy centered on plotlines in "Vivant" depicting Chinese agents using brutal torture tactics against a Japanese operative, which drew widespread criticism in China for distorting history and hurting national sentiments. 1 The backlash extended beyond the drama itself to target internationally beloved characters such as Hello Kitty, My Melody, and Cinnamoroll, who were featured in merchandise dressed as characters from the show. 1 On Wednesday, the Global Times took aim at Sanrio, stating that the hugely popular cat character "should not dance with Japan's right wing." 1
Masamine Ryuho, the president of Vivant’s TV network TBS, said on Wednesday that the show was completely fictional and had no intentions of "disparaging any particular country." 1 This incident occurred against a backdrop of deteriorating ties between Beijing and Tokyo, which have plunged to their lowest point in years since Japanese Prime Minister Sanae Takaichi's comments on Taiwan last November sparked a diplomatic firestorm. 1 A spokesperson for the Chinese Foreign Ministry stated that the matter should serve as a warning to the international community and enlightened individuals within Japan. 1
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