澳大利亚肥皂剧《邻居》的制作方 Fremantle 正与美国 RoseBerry Media 合作,计划利用 AI 技术扫描超过 9,300 集的剧集素材,以制作面向移动端观众的垂直视频微短剧 1。RoseBerry Media 负责人 Guy Hameiri 称该项目旨在创造“高端垂直电视”,为内容带来“新受众、新相关性和新价值” 1。其中,曾于 2008 年至 2011 年饰演 Donna Freedman 的 Margot Robbie 的影像将是该项目的初期焦点 1。
尽管 Fremantle 发言人声明项目仅使用“原始、已播出的画面、对话和表演”,不会生成新场景、不改变演员面孔或形象、不使用合成声音,且由人工编辑审查并批准每个阶段 1,但多位前演员和幕后工作人员对此表示担忧。饰演 Zeke Kinski 的前演员 Matt Werkmeister 表示未被联系,他认为需要对其图像和声音的使用获得同意,因为在签署合同时流媒体平台尚不存在 1。饰演 Ringo Brown 的前演员 Sam Clark 称直到朋友发送文章才得知此事,目前正在尝试理解合同参数,并反对故事线被操纵成新的情节 1。
录音师 Bruce Findlay 批评此举“就像把毕加索的作品剪碎再重组”,认为这贬低了创作过程 1。据报道,Fremantle 正与两个工会谈判,承诺向演员和编剧支付重播/联合发行(syndication)的剩余报酬(residuals),但这不适用于幕后工作人员 1。澳大利亚媒体娱乐艺术联盟(MEAA)代理首席执行官 Adam Portelli 表示,工人在几十年前签约时无法预见如今的使用方式,因此应在使用其形象或专业技能前进行协商 1。
Fremantle has partnered with US-based RoseBerry Media to launch an artificial intelligence initiative that scans over 9,300 episodes of the Australian soap opera Neighbours to create vertical micro-dramas tailored for mobile audiences 1. The project aims to generate what RoseBerry Media head Guy Hameiri describes as "premium vertical television," intended to bring new audiences, relevance, and value to the content 1. Early iterations will focus on footage featuring Margot Robbie, who played Donna Freedman from 2008 to 2011 1. Fremantle has stated that the process uses only original, broadcast footage, dialogue, and performances, ensuring no new scenes are generated, actors’ faces remain unaltered, and no synthetic voices are employed 1. Human editors review and approve every stage of the production to maintain these standards 1.
Despite assurances about human oversight, former cast members and crew have expressed significant concern regarding consent and contractual rights. Actor Matt Werkmeister, known for his role as Zeke Kinski, reported that he was not contacted about the project and argues that using his image and voice requires explicit permission, noting that streaming platforms did not exist when his contract was signed 1. His co-star Sam Clark, who portrayed Ringo Brown, learned of the initiative only after receiving articles from friends and is currently examining his contract terms while opposing any manipulation of storylines into new plots 1. Behind-the-scenes staff also voiced criticism, with sound engineer Bruce Findlay likening the editing process to "cutting up a Picasso" and claiming it devalues the creative work 1.
Union negotiations are underway, with reports indicating Fremantle promises residual payments to actors and writers for this syndication-style reuse, though these benefits do not extend to crew members 1. Adam Portelli, acting CEO of the Media, Entertainment & Arts Alliance (MEAA), emphasized that workers could not have foreseen current technological applications when they signed contracts decades ago and argued that consultation should occur before their images or skills are utilized 1.
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