拥有三角牌（Toblerone）和吉百利（Cadbury）等品牌的亿滋国际（Mondelēz International）已在伦敦高等法院对小型纯素巧克力品牌Catherine’s Originals提起诉讼，指控其“O’bar”产品的分段凸起形状构成假冒及商标侵权1。被告方由创始人Catherine Dodd于2021年创立，其涉案产品“O’bar”每段呈现圆润半椭圆凸起，售价在9.20至10.55英镑之间，远高于标准版三角牌2.50英镑的定价1。
针对上述指控，Dodd予以否认并准备进行法律辩护，坚称该独特形状代表其品牌名称“Originals”的首字母“O”1。其法律顾问Stephen Lowry亦强调，“O’bar”具备独特的设计元素1。回顾历史案例，零售商Poundland曾于2017年因类似争议收到亿滋警告，被迫推迟其“Twin Peaks bar”上市，并在修改包装颜色与形状后方才重新发售该产品1。
Mondelēz International, the owner of major confectionery brands including Toblerone and Cadbury, has initiated legal proceedings against small vegan chocolate producer Catherine’s Originals at London’s High Court. 1 The multinational corporation alleges that the segmented, raised shape of Catherine’s Originals’ "O’bar" product constitutes trademark infringement and passing off. 1
The lawsuit targets the design of the O’bar, which features rounded semi-oval protrusions on each segment and retails for between £9.20 and £10.55, compared to a standard Toblerone price of £2.50. 1 Catherine Dodd, who founded Catherine’s Originals in 2021, denies the claims and intends to mount a legal defense. 1 Dodd asserts that the specific shape is intended to reflect the letter "O" from the brand name "Originals," while her legal advisor Stephen Lowry maintains that the O’bar possesses a unique design distinct from competitors. 1
This dispute echoes previous conflicts involving Mondelēz and other retailers over similar packaging designs. 1 In 2017, the discount chain Poundland was forced to delay the launch of its Twin Peaks bar following warnings from Mondelēz regarding the shape. 1 Poundland eventually re-released the product after altering both the packaging color and the bar’s form to address the concerns. 1
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