10月27日,中国—葡语(西语)国家经济贸易服务中心与巴西出口投资促进局(ApexBrasil)举办线上研讨会,吸引两国120余人参与,聚焦人工智能技术与微短剧在中巴影视产业对接中的新热点1。会上显示,巴西福尔马塔制作公司(Formata Produções e Conteúdo)正与中方企业洽谈包括电影、真人秀及微短剧在内的联合制作与投资合作;已有巴西客户表达出资意愿,该公司目前正在进行相关AI工具的测试,并计划近期公布首个AI项目1。
市场数据印证了该领域的快速增长潜力。据研究机构Adjust统计,2026年第一季度拉美地区微短剧应用安装量增长913%1。巴西已成为海外增长最快的微短剧市场之一,其2025年月活跃用户约2400万,并在2026年上半年位居海外微短剧应用下载量第三位1。与此同时,中国国内微短剧观众规模在2025年已超过8亿,横琴国际影视城也正以年产百部以上微短剧为目标推进产能建设1。
技术赋能是推动合作深化的关键因素。阿里云等中国科技企业通过AI视频生成技术显著降低了制作成本与周期1。数据显示,中国短剧行业的综合成本因此下降约70%至80%,制作周期压缩50%至90%,AI产出的分镜可用率达到70%至90%1。针对巴西市场的特定需求,葡语口型匹配技术的落地被视为拓展当地市场的重要环节1。
The integration of artificial intelligence with micro-drama production has emerged as a new focal point for film and television industry collaboration between China and Brazil, highlighted by an online seminar held on October 27. 1 Organized jointly by the China-Portuguese (Spanish) Speaking Countries Economic and Trade Service Center and ApexBrasil, the event attracted more than 120 participants from both nations to discuss how AI video generation technology can reduce production costs and timelines while facilitating market expansion in Brazil. 1 A key technical development discussed was the implementation of localized solutions such as Portuguese lip-sync matching, which is considered crucial for adapting content to the Brazilian audience. 1
Commercial partnerships are actively forming, with Brazilian production company Formata Produções e Conteúdo negotiating joint productions and co-investments with Chinese firms across movies, reality shows, and micro-dramas. 1 The company reported that Brazilian clients have already expressed willingness to support investment, and it is currently testing relevant AI tools with plans to announce its first AI-driven project shortly. 1 On the industrial side, Hengqin International Film City is advancing capacity building with a target of producing over 100 micro-dramas annually. 1
Market data underscores the rapid growth of this sector. According to research firm Adjust, micro-drama app installations in Latin America increased by 913% in the first quarter of 2026. 1 In China, the audience for micro-dramas exceeded 800 million in 2025. 1 Meanwhile, the comprehensive cost of the short drama industry dropped by approximately 70% to 80%, production cycles were compressed by 50% to 90%, and the usability rate of AI-generated storyboards reached 70% to 90%. 1 Brazil stands out as one of the fastest-growing overseas markets for micro-dramas, ranking third globally in app downloads during the first half of 2026, with monthly active users reaching about 24 million in 2025. 1
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