中国青年报社社会调查中心联合问卷网对1000名受访者开展的调查显示，今年“双十一”期间，人工智能已成为年轻消费者重要的购物助手 1。数据表明，66.7%的受访者会使用AI辅助比价、计算满减优惠及凑单，其中27.3%的人群属于深度参与这一过程 1。在具体功能应用上，“找最优用券组合”是用户最常借助AI实现的操作，该功能的获选率达到71.2% 1。
对于AI介入购物带来的体验变化，85.7%的受访者认为其能让消费过程更省力、省钱且省心 1。驱动这一趋势的主要心理因素包括节省时间（占比54.8%）、担忧买贵或买错商品（占比53.5%）以及希望缩小选择范围以减轻决策负担（占比53.1%） 1。尽管认可度较高，但实际应用中仍指出用户需掌握一定的提示词技巧，并对AI推荐保持理性态度 1。
Artificial intelligence has emerged as a vital shopping assistant for young consumers during this year’s “Double 11” sales event. The China Youth Daily Social Survey Center, in collaboration with Questionnaire Network, surveyed 1,000 respondents to gauge the trend of AI-assisted shopping among youth 1. Results indicate that 66.7% of those interviewed use AI tools to help navigate promotions, while 27.3% are considered deep users who rely on these technologies extensively 1.
The primary functions utilized by shoppers include price comparison, calculating discounts, combining orders to meet thresholds, and identifying optimal coupon combinations 1. Among these features, finding the best combination of coupons received a selection rate of 71.2% from participants 1. Respondents cited saving time (54.8%), fear of overpaying or making incorrect purchases (53.5%), and narrowing down choices (53.1%) as the main drivers behind their adoption of AI assistance 1. Overall, 85.7% of those surveyed believe that using AI makes the shopping process more effortless, cost-effective, and reassuring 1. Despite these benefits, effective usage requires mastering prompt engineering skills, and users are advised to maintain rational judgment when interpreting AI recommendations 1.
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