法国球员姆巴佩发表涉华不当言论，引发中国网友抵制，导致多个品牌官宣终止与其合作，相关平台亦暂停西甲赛事转播1。北京时间10月27日，姆巴佩发布道歉声明；次日（10月28日），皇家马德里俱乐部发布官方声明致歉，西甲联盟也相继澄清立场1。
媒体评论指出，此次道歉虽属必要，但皇马过往多次以“无心之失”推诿责任，需从制度层面加强管理以避免重演1。回顾既往争议，2024年6月，皇马前主席桑斯的孙子演唱种族歧视歌曲，俱乐部将其定性为个别球迷行为；2026年2月，皇马球员赫伊森转发歧视亚裔内容后仅在中文微博简短致歉，被指为“微博特供”1。此外，皇马此前曾通过西班牙媒体传递信息，称姆巴佩“从未有意冒犯”且“球员有权表达个人主张”，这与随后的正式致歉形成反差1。
French football star Kylian Mbappé issued an apology on October 27 regarding inappropriate comments made about China, following a wave of backlash from Chinese netizens 1. The incident triggered significant commercial and broadcast consequences, with multiple brands officially terminating partnerships with Mbappé and relevant platforms suspending the live broadcast of La Liga matches in China 1. In response to the escalating situation, La Liga and Real Madrid Club released statements offering apologies and clarifying their institutional positions on October 28 1.
While the formal apologies were deemed necessary, media commentary highlights that they are insufficient without structural changes. Reports indicate that prior to the official club statement, Spanish media conveyed information suggesting that Mbappé “never intended to offend” and had the right to express personal views, a stance that drew criticism 1. This pattern of deflection is not new; previous incidents include the classification of racist song singing by the grandson of former Real Madrid president Lorenzo Sanz as individual fan behavior in June 2024, and the handling of player Dean Huijsen’s reposting of anti-Asian content in February 2026, where a brief apology was issued only on the Chinese social platform Weibo, leading to accusations of “Weibo-specific” contrition 1. Observers argue that Real Madrid must move beyond treating these events as “unintentional slips” and implement robust management systems to prevent future occurrences 1.
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