英国政府上周启动“Be Ready”紧急准备活动，建议家庭储备可供72小时使用的物资以应对极端天气或网络攻击等紧急情况 1。受此消息刺激，罐头食品、瓶装水、手摇收音机和手电筒等应急物资的销量在多个零售商处出现激增 1。
具体数据显示，连锁超市Iceland表示周末罐头产品销量增长40%，瓶装水销量也强劲增长 1。科技零售商Maplin报告手电筒销量几乎翻了四倍，充电宝和收音机销量翻倍，其中一款手摇收音机周五售罄 1。生存装备网站Sgt Prepper联合创始人Josh Pringle称业务比平时繁忙10到15倍 1；EvaQ8创始人Zaid Al-Mufti称其公司售出了约300台收音机，而平时仅为15台 1。
尽管部分专业零售商库存告急甚至售罄，但大型超市表示供应充足 1。英国零售联盟（BRC）食品政策总监Jim Bligh指出，虽然部分产品销量小幅上升，但食品供应依然强劲，并警告不要过度解读社交媒体上的缺货照片 1。
Sales of emergency preparedness items across the United Kingdom have spiked significantly after the government launched its "Be Ready" campaign, which urges households to maintain a 72-hour supply of essential goods to cope with potential disruptions such as severe weather or cyberattacks. 1 This initiative has triggered immediate consumer action, leading retailers to report dramatic increases in demand for specific categories of survival gear and food staples. 1
Specialist technology and survival equipment vendors have experienced some of the most notable growth, with Maplin reporting that torch sales nearly quadrupled, while power banks and radios doubled in volume. 1 One particular hand-cranked radio model sold out at Maplin by Friday, reflecting the rapid depletion of stock in specialized channels. 1 Similarly, Zaid Al-Mufti, founder of EvaQ8, stated that his company sold approximately 300 radios during this period, a stark contrast to the typical figure of just 15 units. 1 Josh Pringle, co-founder of the survival equipment site Sgt Prepper, described his business activity as being 10 to 15 times busier than usual levels. 1
Mainstream supermarkets also recorded substantial upticks in grocery sales, with the Iceland chain confirming a 40 percent increase in tinned product sales over the weekend alongside strong growth in bottled water purchases. 1 Despite these localized surges and reports of depleted inventory among niche sellers, large supermarket chains maintain that overall supply remains sufficient. 1 Jim Bligh, Food Policy Director at the British Retail Consortium (BRC), acknowledged a slight rise in sales for certain products but emphasized that food availability continues to be robust, warning against overinterpreting social media images of empty shelves as indicative of widespread shortages. 1
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