过去八年间，中国在各类人造古镇项目上累计投入资金超过人民币500亿元（约合台币2450亿元），但多数项目经营惨淡 1。据统计，全国已开发或正在开发的古城、古镇及仿古景区总数已超过2800座，然而最终能够存活下来的项目不足300座，整体存活率低于10% 1。目前约有45%至50%的人造古镇项目陷入严重亏损、沦为“空城”或正处于破产重组状态 1。
业内人士指出，许多早期项目的实质是通过“文旅勾地”策略来包装企业，从而获取土地优惠政策并提升周边地产价值以回笼资金 1。这一模式导致大量项目同质化严重且缺乏独特性，网友批评称这些建筑雷同，“看一座等于看百座” 1。以张家界大庸古城为例，该项目建设耗资24亿元，自2021年6月试运营以来，截至2024年已累计亏损10.8亿元，反映了此类旅游项目面临的困境 1。
China has poured over 50 billion yuan (approximately 245 billion New Taiwan dollars) into the construction of artificial ancient towns and themed scenic areas over the past eight years, but the venture has largely failed to yield sustainable returns. 1 Of the more than 2,800 such projects developed or currently under development nationwide, fewer than 300 have managed to survive, resulting in a survival rate of less than 10%. 1 Approximately 45% to 50% of these initiatives are now characterized by severe financial losses, empty streets, or bankruptcy restructuring. 1
Industry insiders reveal that many early projects were driven not purely by tourism potential but by a strategy known as "cultural tourism land grabbing." 1 Developers packaged corporate entities around these cultural tourism projects to secure preferential land policies and boost surrounding real estate values, using property sales to recover capital. 1 The lack of distinctiveness has drawn sharp criticism from netizens, who note that the buildings across different sites are strikingly similar, with one comment suggesting that seeing one such town is equivalent to seeing a hundred due to their homogenized designs. 1
A prominent example of this crisis is the Dayong Ancient City in Zhangjiajie, which cost 2.4 billion yuan to build. 1 Since its trial operation began in June 2021, the project has accumulated losses totaling 1.08 billion yuan through 2024. 1 This case underscores the broader predicament facing artificially constructed tourist attractions that suffer from intense competition and a fundamental lack of unique cultural identity. 1
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