奥迪中国确立“双品牌、双合作伙伴”战略：一汽主打四环标，上汽聚焦AUDI

2023年10月26日，奥迪中国与一汽、上汽签署战略协议，正式实施“双品牌、双合作伙伴”架构 1。该举措旨在通过明确区分四环标与字母标（AUDI）的定位，以差异化策略加速决策并深耕中国市场 1。

根据分工，中国一汽将负责强化“奥迪四环”品牌，覆盖智能豪华新能源及燃油车型领域 1。具体产品包括A6L e-tron、Q6L e-tron以及A5L等 1。与此同时，上汽奥迪将聚焦于面向中国市场的“AUDI”字母标品牌，专注新能源市场 1。其推出符合中国需求的智能网联汽车，包括E5 Sportback和E7X 1。

为支持AUDI品牌发展，奥迪创新技术中心已在上海落成 1。在过渡期内，上汽奥迪在2027年底前仍可正常销售四环产品，并保持售后服务平稳 1。

Audi China has formally implemented a "dual-brand, dual-partner" strategy by signing strategic agreements with its two joint venture partners, First Automotive Works (FAW) and SAIC Group, on October 26, 2023 1. This move clearly delineates the positioning of the traditional four-ring logo and the new letter-based "AUDI" brand to accelerate decision-making and deepen engagement in the Chinese market 1. The core objective is to differentiate product lines and leverage specific strengths for each partner under a unified corporate framework 1.

Under this new architecture, FAW will strengthen the legacy Audi four-ring brand, covering intelligent luxury new energy vehicles and internal combustion engine models such as the A6L e-tron, Q6L e-tron, and A5L 1. Meanwhile, SAIC Audi will concentrate exclusively on the "AUDI" letter badge brand, targeting the next generation of intelligent connected new energy vehicles tailored for Chinese consumers, including models like the E5 Sportback and E7X 1. To support the development of the AUDI brand, Audi’s Innovation Technology Center has been established in Shanghai 1. It is noted that SAIC Audi retains the right to sell four-ring products until the end of 2027, with after-sales services continuing smoothly during this transition period 1.