Instagram宣布推广名为“Features”的长格式横屏视频功能，旨在与YouTube展开竞争 1。平台负责人Adam Mosseri表示，他此前长期反对在平台上引入长视频，担忧这会削弱Instagram作为社交连接工具的属性，使其转变为仅关注娱乐内容的平台 1。此次战略调整被视为Instagram对长视频领域态度的重大转变 1。
目前，Instagram正在测试支持时长达90分钟的横屏视频 2。该功能计划以独立应用或特定模块的形式登陆Apple TV，以满足播客创作者及电视端观看用户的需求 2。尽管此举意在加强其与YouTube和TikTok的竞争态势，但Instagram目前并未像主要竞争对手那样向创作者提供直接的收益分成 2。
Instagram is intensifying its competition with major video platforms by promoting long-form horizontal content. The social media giant has introduced a feature called "Features" designed for widescreen videos, marking a significant shift in its strategy against competitors like YouTube 1. This move comes as the platform tests uploads of up to 90 minutes in length, aiming to attract podcasters and creators who prefer extended formats 2.
Adam Mosseri, the head of Instagram, previously resisted long-video initiatives due to concerns that they would transform the app into a purely entertainment-focused service rather than a space for connecting with friends 1. However, the company is now embracing this format, with plans to make it available on Apple TV to cater to television viewing habits 2. Despite these advancements in content duration and accessibility, Instagram currently does not offer direct revenue sharing to creators, distinguishing its approach from established rivals like YouTube 2.
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