奥迪首席执行官格诺特·多尔纳（Gernot Döllner）因在唐纳德·特朗普的集会上出席并宣布一项价值40亿美元的美国投资计划，在德国国内引发了政界、工会及企业内部的猛烈批评 1。这一举动被指责为违背政治中立原则以及参与政治宣传，尤其是在大众汽车集团正面临严峻转型压力的背景下 1。该计划核心内容为奥迪将在美国佐治亚州梅肯附近建设其首座工厂，预计创造4,500个就业岗位，旨在规避关税并每年生产20万辆SUV 12。特朗普将此投资成果归因于他的关税政策，而数据显示，奥迪去年因15%的进口关税损失估计约12亿欧元 12。
大众汽车劳工委员会主席Daniela Cavallo对多尔纳的行为表示“羞愧”，并严厉批评特朗普演讲中充满了“种族主义、性别歧视、跨性别恐惧症和对民主的蔑视” 1。IG Metall工会主席Christiane Benner指出，多尔纳严重违反了要求选举前保持政治中立的《行为准则》，并警告重大投资决策需经监事会批准 1。此外，德国社民党交通事务发言人Isabel Cademartori称此举是一种“耻辱”，并提及了大众集团在纳粹时期的历史 1。这些批评声音的出现，正值大众集团计划削减多达10万个职位并关闭部分德国工厂，国内汽车行业经历大规模裁撤之际 12。
Gernot Döllner, the chief executive of Audi, is facing intense criticism from German politicians, unions, and internal employees after announcing a major U.S. investment plan during a rally featuring Donald Trump 1. The announcement detailed a $4 billion initiative to build Audi’s first factory in the United States, located near Macon in Georgia, which aims to create 4,500 jobs 12. While President Trump attributed this development to his tariff policies, the move has sparked controversy within Volkswagen Group, the parent company currently navigating significant industrial restructuring at home 12.
The backlash stems largely from the timing and setting of the announcement, which occurred against the backdrop of the Volkswagen Group planning to cut up to 100,000 positions and close some German factories due to competitive pressures and transition challenges 1. Daniela Cavallo, head of the Volkswagen Works Council, described Döllner’s behavior as "shameful" and criticized Trump’s speech for containing racism, sexism, transphobia, and contempt for democracy 1. Isabel Cademartori, the transportation policy spokesperson for the Social Democratic Party (SPD), also labeled the action a "disgrace," referencing the historical context of Volkswagen during the Nazi era 1. Furthermore, Christiane Benner, chair of the IG Metall union, accused Döllner of severely violating the code of conduct that requires political neutrality prior to elections 1.
From an economic perspective, the new U.S. plant is designed to mitigate the impact of import tariffs, which cost Audi an estimated €1.2 billion last year due to a 15% levy 1. Despite the public relations fallout, the strategic goal remains clear: establishing a manufacturing presence in the U.S. to avoid these trade barriers 1. However, labor representatives have warned that such significant investment decisions require approval from the supervisory board, highlighting the procedural concerns amidst the political outcry 1.
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