不法商家通过虚假宣传净水器具有治疗"三高"、"抗癌"等功效，集中向老年消费者进行欺骗性推销，引发投诉大幅增长。12026年前7个月净水器投诉量已超过2024年全年水平，7月单月投诉量较1月份增长40.17%。1其中许多产品被发现系"三无"假冒品，无生产厂家标注、无卫生批件、无CCC认证。1
不法商家通过虚假实验、抽奖、赠送礼品等手段吸引老年消费者参与。1一名消费者购买的净水器被确认为"三无"产品，仅有普通PP棉和活性炭过滤，商家名义上"免费"赠送却实际收费5400元。1另一消费者购买的净水器定价为2980元，但同型号在电商平台的公开价仅五六百元，存在明显虚标。1许多产品系套牌销售或贴牌产品。1不法商家多无固定门店、无正规资质，采取短期租赁场地集中推销后迅速撤离的方式，在多省份辗转作案。1
中国消费者协会明确提示，净水器的核心功能仅是改善饮水水质，不具备治疗疾病的功效，凡宣称能"治病"均属虚假宣传。1消费者维权面临取证难、商家流动性强等多重障碍。1专家建议对"坑老"会议营销应优先考虑吊销营业执照、行业禁入等更严厉措施，而非仅罚款处理。1
Unscrupulous merchants have escalated deceptive marketing campaigns centered on water purifiers, falsely claiming the devices can treat hypertension, diabetes, high cholesterol, and even prevent cancer, while aggressively targeting elderly consumers.1 Consumer complaints about water purifiers have surged dramatically, with the first seven months of 2026 already exceeding the total complaints received throughout 2024, and July complaints alone rising 40.17 percent compared to January.1 Many of these products are counterfeit or unlicensed, lacking proper manufacturing credentials, sanitation permits, and CCC certifications.1
The deceptive sales tactics employ multiple manipulation strategies including staged experiments, raffles, and gift giveaways designed to lure older buyers into purchasing overpriced equipment.1 One consumer, identified as Zhang, discovered that the water purifier he had purchased for 5,400 yuan—marketed as complimentary—was actually a no-name product containing only standard PP cotton and activated carbon filters.1 Similarly, Li purchased a unit priced at 2,980 yuan that was being sold on e-commerce platforms for merely 500 to 600 yuan, representing a significant markup.1 These unauthorized dealers typically operate without fixed storefronts or legitimate business credentials, moving across multiple provinces while renting temporary locations, then rapidly relocating after concentrated sales pushes.1
The China Consumers Association has issued a clear warning that water purifiers serve solely to improve drinking water quality and possess no therapeutic capacity whatsoever, making all claims of disease treatment fundamentally fraudulent.1 Legal experts have called for stricter enforcement measures, with economist Liu Junhai recommending that regulators prioritize revoking business licenses and imposing industry bans for such deceptive senior-targeting schemes, rather than relying solely on financial penalties.1
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