第140届广交会二期在广州举行，本届展会聚焦品质家居主题，出口展参展企业约1.1万家1。中国陶瓷企业正在改变传统竞争模式，越来越多企业通过原创设计和工艺创新，从单纯依靠价格竞争转向设计竞争，在海外市场赢得更多订单。
潮州、德化、淄博等地的陶瓷企业成为这一转变的典型。潮州海鸥陶瓷的新品占其展品的80%，这些产品均依托人工智能和大数据分析开发1，企业已从中东地区收获不少订单1。江苏高淳陶瓷的骨质瓷产品在中东、中亚、俄罗斯等市场建立了稳定的订单基础1。泉州宏盛集团推出的圣诞主题系列产品已接到来自巴西、智利、葡萄牙、英国、德国、意大利等地客户的订单1。美国采购商齐娜·霍克表示，"中国陶瓷生产设计都做得很好，价格实惠"1，体现了海外市场对中国陶瓷企业竞争力的认可。
The 140th Canton Fair's second phase, held in Guangzhou, has demonstrated how Chinese ceramic manufacturers are shifting from competing primarily on price to emphasizing design innovation and customization 1. With approximately 1.1 million export exhibitors participating, the fair this year focused on quality home furnishings, providing a platform for enterprises from major ceramic production hubs like Chaozhou, Dehua, and Zibo to showcase their capabilities to international buyers 1.
Leading the charge is Chaozhou Seagull Ceramics, which has developed new products comprising 80 percent of its current lineup through artificial intelligence and big data analysis 1. The company has already secured substantial orders from Middle Eastern markets 1. Similarly, Jiangsu Gaoximei Ceramics has established stable demand for its bone china products across the Middle East, Central Asia, and Russia 1. Quanzhou Hongsheng Group has taken a different approach with its Christmas-themed ceramic series, successfully securing orders from Brazil, Chile, Portugal, the United Kingdom, Germany, and Italy 1.
The market reception reflects growing international recognition of Chinese ceramic quality and value. American buyer Gina Hawk commented that Chinese ceramics excel in both production and design while offering competitive pricing 1. These successes underscore how Chinese ceramic enterprises are leveraging original design, production innovation, and data-driven product development to capture overseas markets across diverse regions.
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