谷歌在2024年10月16日更新了隐私政策，修改了广告个性化条款的措辞1。原有政策明确声明"不会基于Drive、Gmail或Photos中的内容向用户展示个性化广告"1，但新版本采用了更加模糊的表述，为该公司利用这些应用中的数据进行广告投放打开了可能性1。
这一政策调整与谷歌新推出的Personal Intelligence功能密切相关1。该功能预计在2026年初发布，被视为促进谷歌各类应用之间数据共享的技术机制1。新政策的模糊措辞使谷歌能够在跨服务共享数据时，基于Gmail、Drive和Photos等应用中的内容对广告进行个性化处理1。
Google revised its privacy policy on October 16, 2024, softening language around personalized advertising in a move that could allow the company to use content from Gmail, Drive, and Photos for ad targeting 1. The previous policy explicitly stated: "We don't show you personalized ads based on your content from Drive, Gmail, or Photos" 1. The updated version replaces this clear restriction with vaguer wording, effectively removing the prohibition against using these services for advertising purposes 1.
The policy shift coincides with Google's preparation to roll out its Personal Intelligence feature, planned for early 2026 1. This new capability creates a technical pathway for sharing data across Google's ecosystem, potentially enabling the company to leverage information from users' emails, cloud storage, and photo libraries to inform advertising algorithms 1. The modification represents a significant change in how Google has previously limited data use from its most personal services, now opening the possibility that this information could be incorporated into ad personalization systems when shared with other Google services 1.
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