Spotify正在加强对家庭和Duo订阅计划的政策执行，要求用户在七天内通过扫描计划管理员设备上的二维码完成地址验证1。该公司旨在打击非住户成员共享家庭计划以降低成本的行为1。
未能在规定期限内完成验证的用户将被降级至免费层级，并在随后的12个月内被禁止加入任何家庭计划或Duo计划1。根据Goldman Sachs分析师的估计，家庭计划用户中相当比例并非实际住户成员，而是通过共享账户降低订阅成本的朋友1。Spotify此举反映了其对家庭计划的新要求——成员必须居住在同一地址1。
Spotify is intensifying its crackdown on unauthorized sharing within family and Duo subscription plans by requiring users to verify their address through a QR code scan performed on a plan administrator's device 1. Users who fail to complete this verification process within seven days will face account downgrades to the free tier and become ineligible to join any family or Duo plan for the following 12 months 1.
The streaming service has made it explicit that all family plan members must reside at the same address 1. This enforcement action targets the practice of cost-sharing among non-household members, which industry analysts have identified as a widespread phenomenon. According to Goldman Sachs research released on October 15, 2024, a substantial portion of family plan subscribers are not actual household residents but rather friends pooling resources to reduce individual subscription costs 1.
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