英国政府推出"Be Ready"公众应急准备活动，建议民众储备三天的物资以应对恶劣天气或网络攻击 1。该活动建议人们准备瓶装水、非易腐食品、手电筒、备用电池、手摇收音机、急救箱和护照副本，同时鼓励民众逐步检查和补充家中物资，避免引发抢购潮 1。
这一举措获得了公众的冷静响应。应急食品店Sgt Prepper Shop在活动首24小时内收到了相当于一个月的订单量 1，而Start Prepping UK网站的流量自8月活动公布以来增长了700% 1。兰开夏大学心理学与人文学院副院长Sarita Robinson表示，"当我们使用关于紧急情况的准确信息时，公众会主动参与" 1。Robinson指出，Covid-19疫情期间的研究显示，进行轻度应急准备的人群焦虑症和抑郁症发病率更低 1。
The British government's "Be Ready" campaign is encouraging citizens to stockpile supplies for three days to prepare for severe weather or cyber attacks.1 The recommended items include bottled water, non-perishable food, flashlights, spare batteries, hand-crank radios, first aid kits, and passport copies.1 Rather than creating panic, the initiative has been met with measured public engagement, contrasting sharply with the controversy surrounding the 1980 "Protect and Survive" nuclear war campaign.1
The campaign has prompted tangible market activity among preparedness-focused consumers. Within the first 24 hours of the campaign's launch, emergency supply retailer Sgt Prepper Shop received orders equivalent to a full month's typical volume.1 Additionally, the website Start Prepping UK experienced a 700 percent increase in traffic since the campaign was announced in August.1 The government has advised people to check their household supplies and replenish them gradually to avoid panic buying.1
Psychological research supports the campaign's measured approach. Sarita Robinson, deputy director of psychology and humanities at Lancaster University, stated that "when we use accurate information about emergencies, the public engage with it positively."1 According to Robinson, research conducted during the COVID-19 pandemic demonstrated that individuals who engaged in mild emergency preparedness activities experienced lower rates of anxiety and depression.1
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