英国历史建筑考古学家詹姆斯·赖特通过树轮测年等科学方法研究发现，超过二十家英国酒馆虚假宣称自己是英格兰最古老的酒馆1。赖特确认，位于萨默塞特郡诺顿圣菲利普的乔治酒馆自1430-1432年起持续营业，是英格兰真正最古老的酒馆1。这项研究推翻了长期以来的众多虚假声称，其中大多数源于营销策略而非民间传说1。
赖特的研究通过树轮测年法精确测定了木梁的年代1。例如，声称建于公元800年的"老斗鸡酒馆"（Ye Olde Fighting Cocks）实际上建于1400年左右，该酒馆作为酒馆营业的最早确切记录出现在19世纪初1。所谓公元793年的日期则是1926年才在明信片上首次出现，完全缺乏历史依据1。此外，《末日审判书》中根本未曾提及任何酒馆，任何声称在其中被记录的酒馆都在欺骗公众1。赖特认为，只有12到16家酒馆真正从中世纪以来一直从事这项业务，其中最古老的可追溯到14至15世纪1。
Archaeological research using scientific methods has debunked claims from more than twenty English pubs asserting they are the nation's oldest.1 James Wright, an archaeologist specializing in historic buildings, employed dendrochronology—tree-ring dating—to determine the precise age of wooden beams and establish the authentic record.1 His findings confirm that the George Inn in Norton St Philip, Somerset, has operated continuously since 1430–1432, making it England's genuinely oldest pub.1
The proliferation of competing claims stems largely from marketing strategies rather than folk tradition, Wright noted.1 One prominent contender, Ye Olde Fighting Cocks, claims construction dating to AD 800, but evidence shows the building actually dates to around 1400, with documented operation as a pub only emerging in the early nineteenth century.1 The AD 793 date associated with this establishment did not appear until 1926, on a postcard without historical basis.1 Wright identified approximately twelve to sixteen genuine contenders that have continuously operated their businesses since the medieval period, with the oldest traceable to the fourteenth or fifteenth century.1 He emphasized that any pub claiming mention in the Domesday Book is misleading the public, as that historical document contains no pub references whatsoever.1
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