苹果首款折叠屏手机iPhone Duo于10月23日正式发售126。在中国北京三里屯苹果门市，工作人员提前两小时开门，吸引约百名预购消费者排队领取新机1。这款产品采用纳米涂层技术使折痕几乎不可见1，国行起价为人民币15999元6。
市场需求旺盛但供应面临压力45。苹果在四家Apple Store门店设置大型展示屏来推广这款产品3。各地Apple Store采用线上预购、线下取货的机制6，官网预约排队时间已排到明年1月6。现场黄牛加价回收首发机型，256GB版本加价约1000-1300元，512GB和1TB版本加价约1500-1800元6。
iPhone Duo内屏采用特殊膜层结构2，用户可以徒手撕下内屏的哑光保护膜使屏幕变成亮面2。官方提醒自行操作有风险，内屏维修费用高达7998元，购买AppleCare后降至628元2；重新贴回哑光涂层的维修费用分别为官方398元和AppleCare覆盖后的139元2。业界对这款产品评价不一，《Wirecutter》称其为"多年来最令人兴奋的手机"，《The Verge》评价为"复杂、昂贵但不错"，《CNN》则指出"很酷但存在问题"3。
根据市场预测，IDC预计首年出货量超过1000万部，2027年可能拿下全球折叠屏手机市场约40%的份额6；高盛预计2026年出货1300万部，2027年有望达3300万部6。
Apple's first foldable smartphone, the iPhone Duo, officially went on sale on October 23rd 16. The device launched with significant consumer interest, as evidenced by long queues at retail locations and strong initial demand despite supply shortages 46.
In Beijing's Sanlitun Apple Store, approximately one hundred pre-order customers lined up to collect their devices after the store opened two hours early at 7:59 a.m. 1. The first customer in line, Ms. Tong, purchased a 1TB black model priced above 20,000 yuan (approximately 94,000 New Taiwan dollars) 1. Across Chinese Apple Stores, the company began operations early at 8 a.m., with official opening at 10 a.m., adopting an online pre-order and offline pickup system 6. On the secondary market, scalpers immediately began reselling first-day units at markups of approximately 1,000–1,300 yuan for the 256GB model and 1,500–1,800 yuan for the 512GB and 1TB models 6. Official online reservations had queues extending to January of the following year 6.
The iPhone Duo features nano-coating technology that makes the fold crease nearly invisible 1. It is priced starting at 15,999 yuan for the 256GB model and up to 26,499 yuan for the 2TB version 1. Apple has also set up giant display screens at four Apple Stores to showcase the new device 3. The product faces considerable competition from Chinese brands such as Huawei and Xiaomi 1. Industry analysts have projected strong growth, with IDC predicting first-year shipments exceeding 10 million units and a potential 40% share of the global foldable phone market by 2027 6, while Goldman Sachs forecasted 13 million units shipped in 2026 and potentially 33 million by 2027 6.
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