利用AI数字人虚构苦命身世的账号在短视频平台批量出现，通过情感诱导向中老年人高价销售商品1。这些账号使用AI数字人虚构单亲家庭、家境不好等悲惨身世，以"姨姨妈妈"等亲昵称呼和情感诱导向中老年消费者推销高价商品，构成诈骗行为1。部分"小海"视频左下角虽标注"内容由AI生成"，但对不熟悉AI或不识字的老人提示作用有限1。
运营者称"选对中老年赛道，一天赚两三千算是少的"1。虽然部分账号已被封禁，但平台事后处置仍不够主动，同类内容持续更新1。律师芮欢月表示此类行为依情节严重程度承担民事、行政或刑事责任1。平台应在事前进行安全评估并显著标识虚拟形象，事中开展审核和巡查，事后建立投诉举报机制1。
Accounts featuring AI-generated digital personas with fabricated tragic backstories have proliferated across short-video platforms, exploiting emotional vulnerabilities among middle-aged and elderly users through high-pressure sales tactics.1 These accounts typically portray themselves as struggling individuals from single-parent families or disadvantaged backgrounds, using affectionate terms like "auntie" and "mama" to establish false intimacy while promoting overpriced merchandise.1
While some of these accounts have been suspended, platform moderation remains largely reactive rather than proactive.1 Certain "Xiaohai" accounts do carry a disclaimer in the lower left corner stating "content generated by AI," yet such notices provide limited protection for elderly users unfamiliar with AI technology or with literacy challenges.1 According to operators of such schemes, targeting the middle-aged and elderly demographic yields substantial returns, with some claiming daily earnings of two to three thousand yuan as a conservative estimate.1
Legal experts emphasize that such conduct constitutes fraud with potential civil, administrative, or criminal liability depending on severity.1 Attorney Rui Huanyue has called for platforms to establish comprehensive accountability measures across three stages: pre-publication safety assessments with prominent labeling of virtual personas; ongoing content review and monitoring during distribution; and post-incident complaint and reporting mechanisms.1
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