美国马萨诸塞州新贝德福德捕鲸博物馆因一条2020年的谷歌一星差评而意外走红。1该条评价指称其为"最差水族馆"，博物馆随后创意地将这一评价印上T恤、卫衣、手提袋等文创商品，设计灵感源自其他餐厅采用类似的反讽营销策略。1商品设计师兼访客体验经理Emily Roznoy主导了这一项目。1
去年秋季推出该系列商品后，博物馆在美国哥伦比亚广播公司新闻报道该设计之后获得巨大关注。1周三晚间报道播出后的36小时内，博物馆收到738份在线订单，周订单量相比前一周增长250%。1该设计在推特上也获得超过96000次观看。1
目前，成人T恤定价32.50美元，卫衣50美元，连帽衫60美元，手提袋39.95美元。1
The New Bedford Whaling Museum has turned a one-star Google review into an unexpected merchandising success. A user's 2020 critique labeling the institution the "worst aquarium ever" prompted the museum to launch a creative response, beginning merchandise sales last fall featuring the disparaging comment alongside whale skeleton imagery 1. The design concept drew inspiration from restaurants that have successfully embraced negative reviews as marketing tools 1.
The merchandise line—including adult t-shirts priced at $32.50, hoodies at $50, zip-up sweatshirts at $60, and tote bags at $39.95 1—gained significant momentum following coverage by CBS News. Within 36 hours of the Wednesday evening broadcast, the museum received 738 online orders 1. Weekly orders surged 250 percent compared to the previous week 1, and the design garnered over 96,000 views on Twitter 1. Emily Roznoy, the merchandise designer and visitor experience manager, spearheaded the effort 1. The museum, which installed a 250-gallon saltwater aquarium exhibit earlier this year, has demonstrated how embracing criticism can generate both humor and revenue 1.
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