美国马萨诸塞州新贝德福德捕鲸博物馆因一条2020年的谷歌一星差评而意外走红。[1]该条评价指称其为"最差水族馆"，博物馆随后创意地将这一评价印上T恤、卫衣、手提袋等文创商品，设计灵感源自其他餐厅采用类似的反讽营销策略。[1]商品设计师兼访客体验经理Emily Roznoy主导了这一项目。[1]
去年秋季推出该系列商品后，博物馆在美国哥伦比亚广播公司新闻报道该设计之后获得巨大关注。[1]周三晚间报道播出后的36小时内，博物馆收到738份在线订单，周订单量相比前一周增长250%。[1]该设计在推特上也获得超过96000次观看。[1]
目前，成人T恤定价32.50美元，卫衣50美元，连帽衫60美元，手提袋39.95美元。[1]
The New Bedford Whaling Museum has turned a one-star Google review into an unexpected merchandising success. A user's 2020 critique labeling the institution the "worst aquarium ever" prompted the museum to launch a creative response, beginning merchandise sales last fall featuring the disparaging comment alongside whale skeleton imagery [1]. The design concept drew inspiration from restaurants that have successfully embraced negative reviews as marketing tools [1].
The merchandise line—including adult t-shirts priced at $32.50, hoodies at $50, zip-up sweatshirts at $60, and tote bags at $39.95 [1]—gained significant momentum following coverage by CBS News. Within 36 hours of the Wednesday evening broadcast, the museum received 738 online orders [1]. Weekly orders surged 250 percent compared to the previous week [1], and the design garnered over 96,000 views on Twitter [1]. Emily Roznoy, the merchandise designer and visitor experience manager, spearheaded the effort [1]. The museum, which installed a 250-gallon saltwater aquarium exhibit earlier this year, has demonstrated how embracing criticism can generate both humor and revenue [1].