小鹏汽车00后产品经理恩塔在10月15日举行的MONA L05发布会上使用"老登"等用词引发争议，随后于10月22日发布道歉视频进行回应1。恩塔在视频中解释，该词汇原本是她与团队成员之间的内部玩笑用语，本意并无恶意，但承认这样的表达确实让人感到不适1。
本次发布会由小鹏汽车的年轻团队主导讲解，其中MONA产品团队中95后员工占54%，00后员工占39%1。发布会设计初衷是展现年轻团队的理念，然而相关表述在公开传播过程中引发了大范围争议，并对品牌营销策略招致质疑1。MONA L05的预售价格从16.98万元起1。
XPeng Motors' Gen-Z product manager Etta faced backlash following the October 15 MONA L05 launch event, where she repeatedly used the term "lao deng," sparking widespread controversy 1. On October 22, she released an apology video explaining that the phrase was internal team slang used as a joke, while acknowledging that it had made people uncomfortable 1.
The launch event was led primarily by employees born in the 1990s and 2000s, with the company's original intent to showcase a young team's perspective 1. The MONA product team composition reflected this demographic focus, with Gen-90s employees comprising 54% and Gen-Z employees accounting for 39% of the team 1. However, the language used during the public presentation triggered widespread criticism and raised questions about XPeng's marketing strategy 1. Etta clarified that "lao deng" was "a term she and team members use casually among themselves as a joke, with no ill intent" 1. The MONA L05 model carries a pre-order starting price of 169,800 yuan 1.
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