外卖骑手因在社交媒体上分享送餐日常和暖心事迹，近期持续引发网络关注。博主巫会聪运营账号仅7个月，便已积累超过47万粉丝、950万点赞1。自8月以来，外卖骑手机智推车撞翻持刀男子、救下悬空幼童等事件跨平台热传1，而7月外卖骑手张帅源急速配送"救命药"获得50元打赏的经历则引发了关于打赏金额与事件真实性的争议1。
这一现象的持续出现反映出网络放大效应带来的复杂影响。中央网信办已部署"清朗·整治短视频虚假人设乱象"专项行动，其中假扮新就业群体成为重点整治问题1。专家指出，外卖骑手身处平台、商家与顾客的交集位置，容易因网络传播而产生刻板印象和成见1。有关人士认为，社会关注应从情绪共鸣转向问题解决，推动平台规则完善和城市服务改进1。
Delivery riders have become frequent subjects of viral content on social media platforms, sharing glimpses of their daily work and acts of kindness that attract widespread online attention.1 One prominent creator, Wu Huicong, has built an account over seven months that now boasts more than 470,000 followers and 9.5 million likes.1
A series of incidents involving delivery workers have fueled this trend since August, with stories ranging from a rider using his vehicle to knock down an armed man to another saving a child in danger of falling spreading rapidly across multiple platforms.1 In July, delivery rider Zhang Shuaiyuan drew both praise and controversy after rapidly delivering life-saving medication to a customer, receiving a 50-yuan tip that sparked debates about the appropriateness of the reward amount and questions about the story's authenticity.1
The surge in viral content about delivery riders has drawn regulatory attention. The Cyberspace Administration of China launched a special campaign titled "Clearing Up Short Video False Personas," identifying the impersonation of workers in new gig economy sectors as a key area for enforcement.1 Experts caution that while delivery riders serve as connectors between platforms, merchants, and customers, the internet's amplification effect can reinforce stereotypes and misconceptions about the profession.1 Rather than focusing solely on emotional responses, observers emphasize the need for society to shift attention toward addressing underlying issues and advancing concrete improvements to platform policies and urban services.1
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