澳大利亚知名人士Dave Hughes、Karl Stefanovic和Kyle Sandilands等近期在政治议题上的声音日益响亮，利用社交媒体平台和个人影响力参与国家政治辩论 1。研究人员在2025年联邦大选期间对564条政治创作者帖文进行了分析，结果显示创作者在社交媒体上发布的选举和领导力相关内容量是传统媒体的四倍 1。
这一现象反映了受众获取新闻方式的深刻变化。澳大利亚消费者中有43%从创作者和影响力人士处获取新闻，其中18至24岁的年轻人中有48%使用TikTok作为新闻来源 1。在接收到影响力人士主导的新闻内容的受众中，59%认为其比传统新闻更具娱乐性，55%认为更易产生共鸣，56%认为更容易理解 1。
一些名人的政治立场出现了显著转变。Dave Hughes自我描述为"前终身工党选民" 1，而Kyle Sandilands则从与总理安东尼·阿尔巴尼斯的友谊转变为支持保琳·汉森和单一民族党 1。虽然创作者的政治参与未必直接改变选民投票意向，但他们对政治议题设置和公众对政治人物的认知产生了显著影响 1。
Australian celebrities including Dave Hughes, Karl Stefanovic, and Kyle Sandilands have become prominent voices in the country's political debates, leveraging their social media platforms and personal credibility to influence political narratives.1 Research examining 564 political creator posts during the 2025 federal election revealed that creators published content about election and leadership topics at four times the rate of traditional media outlets on social media.1
The shift toward creator-led political commentary reflects changing media consumption patterns, particularly among younger audiences. According to recent data, 43% of Australian consumers access news from creators and influencers, with 48% of 18–24 year-olds using TikTok for news.1 Among those consuming influencer-led news, 59% find it more entertaining, 55% consider it more relatable, and 56% find it easier to understand compared to traditional news sources.1 These figures underscore the growing trust and engagement younger demographics place in non-traditional media figures discussing political issues.
Individual celebrities have taken notably different political stances in recent times. Dave Hughes has identified himself as a "former lifelong Labor voter,"1 while Kyle Sandilands transitioned from a friendship with Prime Minister Anthony Albanese to supporting Pauline Hanson and One Nation.1 While such shifts may not necessarily alter voter behavior, researchers note that celebrity involvement significantly shapes which political issues receive public attention and influences public perceptions of political figures.1
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