美国连锁餐厅Cracker Barrel的首席执行官朱莉·马西诺宣布辞职。[1] 马西诺于2023年7月上任，[1] 但在去年8月推出新品牌标志后遭遇重大挫折。[1] 这次标志重塑引发客户强烈反对，[1] 促使公司在数日内撤回新设计。[1] 尽管迅速回应，但这一事件对公司销售造成持久影响，同店销售额在去年秋季下滑5%，截至2026年1月30日的季度更是下滑7%。[1] 即使在截至5月1日的季度，同店销售额仍下滑2.6%，尽管公司上调了全年营收和利润预期。[1]
前Bloomin' Brands首席执行官大卫·德诺将于8月10日接任Cracker Barrel CEO职位。[1] 德诺曾于2019年至2024年担任Bloomin' Brands的CEO，[1] 并在Best Buy和Yum Brands有过任职经历。[1] Cracker Barrel在美国43个州运营近660家餐厅。[1] 去年11月股东投票曾表决支持马西诺继续担任CEO，[1] 但其最终仍选择离职。[1] 公司宣布后，股价在交易中下跌2.7%。[1]
Julie Masino has stepped down as CEO of the American casual dining chain Cracker Barrel, roughly a year after a brand logo redesign sparked significant customer backlash and hurt sales.[1] Masino, who was hired in July 2023 to drive menu innovation and restaurant renovations to attract new customers, introduced a new logo in August 2024 that triggered substantial opposition from the company's customer base.[1] The backlash was swift enough that Masino reversed the logo change within days, yet the damage persisted as comparable store sales declined 5% that fall and continued to deteriorate, with comparable store sales down 7% for the quarter ending January 30, 2026.[1]
David Deno, the former CEO of Bloomin' Brands who led that company from 2019 to 2024 and previously held positions at Best Buy and Yum Brands, will assume the CEO role on August 10.[1] Despite the ongoing sales challenges, comparable store sales declined 2.6% for the quarter ending May 1, and the company subsequently raised its full-year revenue and profit guidance.[1] The chain operates approximately 660 restaurants across 43 states.[1]