京东在11.11购物节期间为iPhone 18 Pro和Pro Max推出了多层优惠政策1。这两款机型直降300元，同时支持12期免息1。通过以旧换新叠加国家补贴和京东平台补贴，用户可获得额外优惠。其中山东等大多数地区的用户，若提交旧品估值不低于20元可获得国补500元，旧品估值达到1000元以上时京东还会追加600元补贴，两项合计1100元，加上直降部分共可实现1400元的总优惠1。
在这些优惠政策下，iPhone 18 Pro的起价降至8599元1，而Pro Max版本的起价为9599元1。江苏地区则采用不同的补贴方案，非数码类旧品估值达20元以上可享国补10%，单笔补贴上限为1000元，该地区价格分别为8729元和9699元起1。此外，京东11.11活动期间还推出了至高26888元的无门槛红包，用户每天最多可抽取3次1。
JD.com is running promotional offers on the iPhone 18 Pro and iPhone 18 Pro Max during its 11.11 shopping festival, with direct price reductions of 300 yuan and 12 interest-free installment options available 1. Through a combination of trade-in programs, national subsidies, and JD.com's additional rebates, customers can receive supplementary discounts of up to 1,400 yuan 1.
The final pricing varies by region due to differing subsidy structures 1. In Jiangsu, customers with trade-in devices valued at 20 yuan or more can access national subsidies equivalent to 10% of the trade-in value, capped at 1,000 yuan per transaction, bringing the iPhone 18 Pro starting price to 8,729 yuan 1. In most other regions including Shandong, the national subsidy for eligible trade-ins amounts to 500 yuan, with JD.com providing an additional 600 yuan rebate for devices valued at 1,000 yuan or above, totaling 1,100 yuan in combined subsidies that stack with the direct price reduction for a cumulative discount of 1,400 yuan 1. After applying all available trade-in incentives, the iPhone 18 Pro starts at 8,599 yuan and the iPhone 18 Pro Max at 9,599 yuan 1.
JD.com is also distributing red envelope coupons with values up to 26,888 yuan during the promotion, with customers eligible to draw up to three times daily 1.
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