星巴克中国于本周四在全部8000家门店推行新政策，要求顾客购买商品方可在店内就座1。该公司表示此举旨在改善店内体验1。
这一举措反映了星巴克在中国市场面临的竞争压力。2023年，瑞幸咖啡已超越星巴克成为中国最大咖啡连锁品牌1。星巴克中国业务的重要性促使母公司去年同意将其中国业务60%股份出售给博裕资本，交易金额为40亿美元1。自1999年在中国开设首家门店以来，中国已成为星巴克的第二大市场1。
新政策在中国社交媒体上获得广泛欢迎。微博用户表示支持，称"终于不会有人不点单坐着玩游戏、喝瑞幸咖啡、在那儿大喊大叫了"1。此前，去年四川一家星巴克门店因用链条锁住户外座椅和桌子曾引发争议1，而新的全国统一政策则为解决类似问题提供了更规范的做法。
Starbucks China implemented a new policy this Thursday requiring customers to make a purchase in order to sit inside its cafes, affecting all 8,000 stores across the country 1. The company described the measure as an effort to improve the in-store experience 1. The policy comes as Starbucks faces intensifying competition from domestic rivals, particularly Luckin Coffee, which surpassed Starbucks as China's largest coffee chain in 2023 1.
The announcement has drawn widespread support on Chinese social media, with users welcoming the restriction 1. One Weibo comment expressed approval, stating that the policy would prevent people from occupying seats without ordering, playing games, drinking competitor beverages, or being disruptive 1. This policy shift also follows a controversy last year when a Starbucks location in Sichuan drew criticism for chaining outdoor chairs and tables to prevent unauthorized use 1.
The move reflects broader changes in Starbucks' Chinese operations. Last year, the company agreed to sell a 60 percent stake in its China business to Boyu Capital for $4 billion 1. Since opening its first store in China in 1999, the country has become Starbucks' second-largest market 1.
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