苹果音乐在10月21日公布了全新品牌标识,以"由声音塑造"为核心设计理念1。此次视觉升级由苹果与英国音乐制作人Fred again..、声学设计公司NEST Acoustics合作完成1。
新标识的创作方法独特而富有创意——设计团队利用换能器将声音转化为物理振动,使矿物油表面产生波纹,再通过摄像机记录液体运动与折射效果,最终将声波视觉化1。文字标识采用苹果字体SF Pro的定制版本,呈现更粗的字重和全小写的"music"风格1。同时,音符图标也经历了重新设计1。该新品牌标识已在iOS 27.2和macOS 27.2测试版中出现1。
Apple has introduced a new visual identity for Apple Music, built around the concept of "Made by Sound." 1 The redesign was developed through a collaboration between Apple, British music producer Fred again.., and NEST Acoustics, who used an innovative approach to transform audio into imagery. 1 The creative process involved converting sound into physical vibrations using transducers, which caused ripples to form on the surface of mineral oil, with these liquid movements and light refractions then captured on camera to generate the visual elements. 1
The refreshed branding includes a redesigned typographic treatment and a reimagined musical note icon. 1 The new text logo adopts a custom version of Apple's SF Pro typeface with a heavier font weight and renders "music" in all lowercase. 1 The updated design began appearing in the iOS 27.2 and macOS 27.2 beta versions. 1 The rebrand was unveiled on October 21st. 1
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