京东11.11促销期间推出了iPhone 18系列机型的降价优惠活动。1iPhone 18 Pro Max上市价为10999元，1通过叠加京东直降300元、以旧换新补贴和政府补贴（单笔上限1000元）等多重优惠，最低售价可降至9699元。1iPhone 18 Pro上市价为9999元，1最低售价则降至8729元。1两款机型均支持12期免息分期购买。1
参与以旧换新的消费者需满足最低估值要求，非数码类旧机只要估值达到20元即可参与。1政府补贴按旧机估值的10%比例计算，单笔补贴金额不超过1000元。1此外，京东还提供至高26888元的11.11红包，可无门槛使用。1
JD.com is offering significant price reductions on the iPhone 18 Pro Max and iPhone 18 Pro during its 11.11 promotional period through a combination of direct discounts and trade-in incentives.1
The iPhone 18 Pro Max, originally priced at 10,999 yuan, is being reduced by 300 yuan on JD.com, while the iPhone 18 Pro, originally listed at 9,999 yuan, receives the same 300-yuan direct discount.1 When layered with government trade-in subsidies—capped at 1,000 yuan per transaction and calculated at 10 percent of the trade-in value—the iPhone 18 Pro Max can be purchased for as low as 9,699 yuan and the iPhone 18 Pro for 8,729 yuan, both with 12-month interest-free installment options available.1
Trade-in eligibility has a minimal threshold: customers can participate in the trade-in program with non-digital items valued at 20 yuan or higher.1 Additionally, JD.com is offering red envelope vouchers with no purchase minimum, reaching up to 26,888 yuan in total value.1
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