Meta推出的AI助手应用Muse在上线40天内实现了1090万美国下载量1，成为达到这一里程碑的第12个应用1。这一成绩远超同类竞品，其中ChatGPT首40天美国下载量为370万，而Grok和Claude分别仅为50万和20万1。
Muse的用户粘性表现同样突出1。其7天留存率和14天留存率分别达到30%和23%，均高于ChatGPT、Claude、Grok的平均水平（7天19%，14天16%）1。应用在美国App Store长期保持首位排名，仅在10月19日出现过例外1，同时在Google Play过去30天内维持第一名的位置1。日活用户在10月16日首次突破250万，环比增长15%1。
Meta为Muse的快速增长投入了巨大的营销资源1。10月份，Meta为Muse分配的广告支出占其总广告支出的39%，相比9月的23%大幅上升1，这一投入使得Muse在美国品牌广告曝光排名中从9月的第73名跃升至10月的第21名1。
Meta's artificial intelligence assistant Muse has achieved 10.9 million downloads in the United States within its first 40 days of launch, marking a rare accomplishment in the mobile app industry 1. This milestone places Muse among only 12 applications total that have reached the 10 million U.S. download threshold in the same timeframe, a distinction that underscores the app's rapid market penetration 1.
The performance of Muse significantly outpaces several of its direct competitors. While ChatGPT accumulated 3.7 million U.S. downloads during its initial 40 days, Grok garnered 500,000 and Claude managed 200,000 1. Beyond raw download numbers, Muse also demonstrates stronger user retention compared to these rivals, with a 30-percent seven-day retention rate and 23-percent fourteen-day retention rate, substantially exceeding the 19-percent and 16-percent averages for ChatGPT, Claude, and Grok respectively 1. The app currently holds the top position on the U.S. App Store, with the exception of October 19, and has maintained the number one ranking on Google Play over the past 30 days 1.
Meta has aggressively promoted Muse through paid advertising, allocating 39 percent of its total ad spending in October to the application—a sharp increase from 23 percent in September 1. This marketing push has elevated Muse's brand advertising exposure ranking in the United States from 73rd place in September to 21st in October 1. User engagement has also climbed steadily, with daily active users reaching 2.5 million on October 16, representing a 15-percent month-over-month increase 1.
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