中国上市公司中文在线发布报告指出，国内AI算力消耗中55%用于短剧及影音生成，24%用于电商广告，仅15%投入研发1。这意味着短剧与影音生成对算力的消耗已达到软件研发的2倍以上1。
微短剧市场的扩张进一步推高了算力需求。2025年全球微短剧市场规模接近180亿美元，其中中国市场超过140亿美元，占全球市场比重达77.78%1。2026年1至8月间，中国国内上线的微短剧多达43万部，是2025年全年的13倍1。AI仿真人剧对算力的消耗通常是AI动画剧的2到3倍1。
对于报告中的数据，字节跳动豆包平台公关负责人刘星提出不同看法，表示该公司总算力中仅约10%用在影音生成模型的训练和推理1。
Chinese listed company Chinese Online released a report indicating that within China's domestic AI computing power consumption, 55% is allocated to short drama and video generation, 24% to e-commerce advertising, and only 15% to research and development.1 The consumption of AI tokens for short drama and video production has already exceeded that of software development by more than twofold.1
The global micro-short drama market is projected to reach nearly $1.8 billion in 2025, with China accounting for over $1.4 billion, representing 77.78% of the global market share.1 The growth trajectory is particularly steep, as the number of micro-short dramas launched domestically in China from January to August 2026 reached 430,000, marking a thirteenfold increase compared to the entire year of 2025.1 AI deepfake dramas typically consume 2 to 3 times more tokens than AI animated dramas.1
However, ByteDance's Doubao platform disputes these findings. A public relations representative for the company, Liu Xing, responded that only approximately 10% of the company's total computing power is used for training and inference of video generation models.1
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